According to Richard Ruff, co-founder of Sales Momentum, “When launching a new product the goal is not time-to-market; it’s time-to-market share. This means the sales training investment should be made and sales training implemented before the new product is launched.” The more innovative the product and more extensive the training, the more important it is to start the skill development before the launch.
The free white paper, Don’t Let Your Next Product Launch Fail is available as a pdf file.
About Sales Momentum: For more than 30 years Dr. Richard Ruff and Dr. Janet Spirer – the founders of Sales Momentum – have worked with the Fortune 1000 to design and develop sales training programs that make a difference. By working with companies – such as UPS, Smith & Nephew, Textron, the Center for Creative Leadership, and Robbins & Myers – they have learned that today’s standard for a great sales force significantly differs from yesterday’s picture. Janet and Richard co-authored Mastering Major Account Selling and Parlez-Vous Business. They also publish the sales blog - Sales Training Connection. Richard co-authoredManaging Major Account Selling and Getting Partnering Right. The books are available here.
Janet Spirer, Ph.D.
Principal, Sales Momentum
9280 E. Thompson Peak Parkway - Suite 36
Scottsdale, AZ 85255
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