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Don't Forget the Payer in Your Digital Strategy: What Payers Need and Want from Pharma
Date:7/9/2013

silo and medical legal regularity issues.

“While more than one-third of webinar participants cited a payer-directed digital marketing strategy, only 16% said they were confident that their organization had a good understanding of the digital needs of this customer group. HealthEconomics.Com is perfectly positioned to assist marketers with defining and deploying successful digital strategies toward this key market access group,” said Dr. Peeples. “The silo mentality of pharma is holding them back in successfully leveraging digital media to optimize pharmaceutical market access in managed markets. We hope to help change this at HealthEconomics.Com.”

Dr. Peeples has recorded a Podcast for imminent release that will address the many questions that arose during the Webinar, and she will be will participate in a panel discussion on The Evolution of New Care Delivery Models & Their Effects on Pharma Marketing, alongside other digital marketing experts from the pharmaceutical industry. The meeting brochure may be viewed here.

About HealthEconomics.Com (http://www.healtheconomics.com):
A pioneer in the field, HealthEconomics.Com is the global authority in healthcare value and pharma market access. Each day, HealthEconomics.Com compiles the latest news, policy updates, resources, conferences, and jobs for BioPharma’s professionals involved in health economics, outco
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