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Don't Forget the Payer in Your Digital Strategy: What Payers Need and Want from Pharma

Ponte Vedra Beach, Florida (PRWEB) July 09, 2013

On June 25, 2013, Dr. Patti Peeples, CEO and Founder of HealthEconomics.Com presented a successful Webinar entitled “Don't Forget the Payer in Your Digital Strategy: What Payers Need and Want from Pharma” on behalf of the Institute for International Research (IIR), providers of the popular ePharma Summit: Marketing in a Digital World, to be held September 16-18, 2013.

The webinar provided tools to prepare a forward-thinking, sophisticated, and complete digital marketing strategy to aid pharmaceutical marketers in identifying key stakeholders in the payer and managed markets arena, and assist with prioritizing the customer information needs. Methods to optimize pharmaceutical market access and reimbursement success were described, and a road map to efficiently and effectively integrate these customer groups into a pharma digital marketing mix was provided.

Slides from the presentation are available for download here and the entire on-demand archive can be viewed here (use HECOM1234 for the Priority Code).

The webinar was highly successful, with more than 100 registrants participating. During the webinar, answers to poll questions suggested that payer digital promotion is indeed taking place by the pharmaceutical industry, but most respondents were anxious to increase digital spend and were struggling with some silo and medical legal regularity issues.

“While more than one-third of webinar participants cited a payer-directed digital marketing strategy, only 16% said they were confident that their organization had a good understanding of the digital needs of this customer group. HealthEconomics.Com is perfectly positioned to assist marketers with defining and deploying successful digital strategies toward this key market access group,” said Dr. Peeples. “The silo mentality of pharma is holding them back in successfully leveraging digital media to optimize pharmaceutical market access in managed markets. We hope to help change this at HealthEconomics.Com.”

Dr. Peeples has recorded a Podcast for imminent release that will address the many questions that arose during the Webinar, and she will be will participate in a panel discussion on The Evolution of New Care Delivery Models & Their Effects on Pharma Marketing, alongside other digital marketing experts from the pharmaceutical industry. The meeting brochure may be viewed here.

About HealthEconomics.Com (
A pioneer in the field, HealthEconomics.Com is the global authority in healthcare value and pharma market access. Each day, HealthEconomics.Com compiles the latest news, policy updates, resources, conferences, and jobs for BioPharma’s professionals involved in health economics, outcomes research, market access, and pricing. A trusted resource, HealthEconomics.Com’s comprehensive content is carefully selected by a discerning health economist editor, making it the most visited website for healthcare value and market access in the industry, with visitors encompassing all corners of the globe.

News Media interested in receiving the most current information on healthcare value and market access may obtain a free subscription to HealthEconomics.Com by visiting the site or by subscribing to the HealthEconomics.Com Newsletter.

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