Navigation Links
Don't Forget the Payer in Your Digital Strategy: What Payers Need and Want from Pharma

Ponte Vedra Beach, Florida (PRWEB) July 09, 2013

On June 25, 2013, Dr. Patti Peeples, CEO and Founder of HealthEconomics.Com presented a successful Webinar entitled “Don't Forget the Payer in Your Digital Strategy: What Payers Need and Want from Pharma” on behalf of the Institute for International Research (IIR), providers of the popular ePharma Summit: Marketing in a Digital World, to be held September 16-18, 2013.

The webinar provided tools to prepare a forward-thinking, sophisticated, and complete digital marketing strategy to aid pharmaceutical marketers in identifying key stakeholders in the payer and managed markets arena, and assist with prioritizing the customer information needs. Methods to optimize pharmaceutical market access and reimbursement success were described, and a road map to efficiently and effectively integrate these customer groups into a pharma digital marketing mix was provided.

Slides from the presentation are available for download here and the entire on-demand archive can be viewed here (use HECOM1234 for the Priority Code).

The webinar was highly successful, with more than 100 registrants participating. During the webinar, answers to poll questions suggested that payer digital promotion is indeed taking place by the pharmaceutical industry, but most respondents were anxious to increase digital spend and were struggling with some silo and medical legal regularity issues.

“While more than one-third of webinar participants cited a payer-directed digital marketing strategy, only 16% said they were confident that their organization had a good understanding of the digital needs of this customer group. HealthEconomics.Com is perfectly positioned to assist marketers with defining and deploying successful digital strategies toward this key market access group,” said Dr. Peeples. “The silo mentality of pharma is holding them back in successfully leveraging digital media to optimize pharmaceutical market access in managed markets. We hope to help change this at HealthEconomics.Com.”

Dr. Peeples has recorded a Podcast for imminent release that will address the many questions that arose during the Webinar, and she will be will participate in a panel discussion on The Evolution of New Care Delivery Models & Their Effects on Pharma Marketing, alongside other digital marketing experts from the pharmaceutical industry. The meeting brochure may be viewed here.

About HealthEconomics.Com (
A pioneer in the field, HealthEconomics.Com is the global authority in healthcare value and pharma market access. Each day, HealthEconomics.Com compiles the latest news, policy updates, resources, conferences, and jobs for BioPharma’s professionals involved in health economics, outcomes research, market access, and pricing. A trusted resource, HealthEconomics.Com’s comprehensive content is carefully selected by a discerning health economist editor, making it the most visited website for healthcare value and market access in the industry, with visitors encompassing all corners of the globe.

News Media interested in receiving the most current information on healthcare value and market access may obtain a free subscription to HealthEconomics.Com by visiting the site or by subscribing to the HealthEconomics.Com Newsletter.

Read the full story at

Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Related biology technology :

1. Don't Make That Critical Mistake That Rules Out Candidates From Job Interviews - Career Coach Shares Secrets to Impressive Interviewers
2. Forget about leprechauns, engineers are catching rainbows
3. Trending HealthEconomics.Com Pharma Pricing, Reimbursement, and Health Policy Stories Show Healthcare Payers Aren’t Taking Drug Prices Laying Down
4. CBIs 9th Annual Forum on Formulary and Reimbursement Strategies: Payer Perspectives
5. Pursuit's Elissa Guerra and Eunjoo Pluenneke to Present on Mobile Strategy at Digital Pharma West Conference
6. Simagis Web Pathology Adds Fast Search Capability for Digital Slide Archives
7. Digital X-Ray Market worth $4.82 By 2018
8. Bugs eye inspires hemispherical digital camera
9. Three Dispensing Modes Featured in the New Masterflex I/P Digital Brushless Process Drives from Cole-Parmer
10. New Digital Temperature Controllers with Ramp/Soak Capabilities
11. Chemical Publishing Company Partners with Author Cloudware for a Digital eBook Distribution for Water Treatment, Waste Water Treatment, and Cooling Water Treatment Titles
Post Your Comments:
(Date:11/24/2015)... CITY , Nov. 24, 2015 /PRNewswire/ - Aeterna ... request of IIROC on behalf of the Toronto Stock ... news release there are no corporate developments that would ... --> --> About ... . --> Aeterna Zentaris is ...
(Date:11/24/2015)... , November 24, 2015 ... market research report "Oligonucleotide Synthesis Market by Product & ... Gene Synthesis, Diagnostic, DNA, RNAi), End-User (Research, Pharmaceutical & ... by MarketsandMarkets, the market is expected to reach USD ... 2015, at a CAGR of 10.1% during the forecast ...
(Date:11/24/2015)... , ... November 24, 2015 , ... The Academy of ... Interest Group (SIG), MultiGP, also known as Multirotor Grand Prix, to represent the First–Person ... few years. Many AMA members have embraced this type of racing and several new ...
(Date:11/24/2015)... New York , November 24, 2015 ... to a recent market research report released by Transparency ... projected to expand at a CAGR of 17.5% during ... "Non-invasive Prenatal Testing Market - Global Industry Analysis, Size, ... estimates the global non-invasive prenatal testing market to reach ...
Breaking Biology Technology:
(Date:11/18/2015)... , Nov. 18, 2015  As new scientific discoveries ... doctors and other healthcare providers face challenges in better ... and patients. In addition, as more children continue to ... patient,s adulthood and old age. John M. ... Children,s Hospital of Philadelphia (CHOP) . --> ...
(Date:11/17/2015)... November 17, 2015 Paris ... --> Paris from 17 th ... the biometrics innovation leader, has invented the first combined scanner ... the same scanning surface. Until now two different scanners were ... scanner can capture both on the same surface. This ...
(Date:11/17/2015)... 17, 2015  Vigilant Solutions announces today that Mr. ... of Directors. --> --> ... from the partnership at TPG Capital, one of the ... $140 Billion in revenue.  He founded and led TPG,s ... TPG companies, from 1997 to 2013.  In his first ...
Breaking Biology News(10 mins):