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DoctorDirectory Expands Team for IncreaseRx

Asheville, NC (PRWEB) July 15, 2013

DoctorDirectory, a leading healthcare marketing solutions company that specializes in providing pharmaceutical brand teams and their agencies access to healthcare professionals and marketing programs to improve brand performance, has recently added three business development professionals to its IncreaseRx team. IncreaseRx (IRx) is a multi-channel pharmaceutical marketing solution.

As the demand for effective multichannel pharmaceutical marketing increases, DoctorDirectory continues to grow and is pleased to announce the addition of Scott Hammersla, Gene Reilly, and Richard Rodriguez as Senior Directors of Business Development, IncreaseRx. They are responsible for further penetrating the pharmaceutical industry with DoctorDirectory’s unique IncreaseRx marketing solution for both called-on and white space prescribers.

“As pharmaceutical sales forces continue to shrink, DoctorDirectory’s IRx solution is helping bridge the gaps left behind,” says Rick Johansen, VP of Sales and Marketing. “By bringing these professionals to our IncreaseRx team, we are able to effectively increase our reach to potential pharmaceutical partners.”

Scott Hammersla brings 20 years of business development experience across consumer and healthcare industries and has worked with clients in a vast range of categories spanning Pharma/Biotech, CPG, CE, luxury goods and fashion. Scott's healthcare experience focuses on strategies based in mobile, social networking, and multichannel solutions. In recent roles, Scott was rookie salesman of the year at WebMD and top performer at QuantiaMD.

Gene Reilly comes to Doctor Directory with a decade of experience working with Medsite, WebMD, and Sony M3 USA. He served as group leader for the pioneering “M3 Messages” program, which was the first physician portal in the US market to make non-personal communications personal, by co-branding content with the name and thumbnail image of the sales rep who calls on that specific doctor. Gene maintains the belief that “it is all about the physician experience,” and is dedicated to building sustainable strategies that work for all stakeholders.

Richard Rodriguez brings over 10 years of Senior Sales, Business Development, Management, Online, Digital, and Mobile Marketing Media Sales in the Pharmaceutical and Life Sciences Arena. He currently serves on the board of the National Hispanic Medical Association, Pharma Marketing Network, and is a Corporate Advisory Member for the Pharmaceutical Marketing Research Group. Richard has also won numerous awards for his sales excellence including Sandler Sales Training President Club for three years and the Latino Trendsetter Award - Mobile and Social Media initiative.

About DoctorDirectory

DoctorDirectory specializes in providing healthcare professionals the opportunity to participate in Market Research and other programs that help shape the healthcare industry. DoctorDirectory's exclusive IncreaseRx marketing solution provides pharmaceutical brand teams with access to virtually all U.S. prescribers and generates measurable and verifiable incremental revenues in a gain-share arrangement. Visit to learn more. Follow DoctorDirectory on Twitter @ContactDD.

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