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Digitas Health Boston

Digitas Health Boston is located within the Boston headquarters of parent company Digitas, which offers a deep reservoir of talent and represents an important extension of the health brand's domestic footprint. As the nature of healthcare marketing becomes more sophisticated, Digitas Health is eager to draw on the skill sets of those who have launched some the world's most creative and successful marketing campaigns for clients across leading consumer industries such as automotive, hospitality and finance, and to share that knowledge base across the agency. Serving as the lead marketing and creative executives in Boston are Kirk Williamson, SVP/Marketing and Michael Tiedemann, SVP/Creative, both of whom bring a rich background of accomplishment.

"A simultaneous expansion to sister city Boston allows us the opportunity to reach the talented people within Digitas and beyond who have healthcare and emerging media experience and the significant interest to expand this very successful Digitas Health concept for our clients across the globe," said Kramer.

Leading marketing efforts, Kirk Williamson brings 18 years of consumer and healthcare marketing and general management experience to the role, including several years with Gillette/Procter & Gamble, Bristol-Myers Squibb, and Frito-Lay. He also served as an independent consultant in the consumer health and device markets.

As creative lead, Michael Tiedemann transitioned to the role from parent company Digitas, where he had worked for a decade as the relationship creative lead for many of the company's highest profile clients in the automotive and financial services industries. Additionally, as creative director for the Digital Solutions Group at Prodigious, a Digitas company that is the world's only standalone, global digital productions company, Tiedemann standardized the user expe
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