Digitas Health Expands Adding Two Key...( ...)

PHILADELPHIA, July 27 /PRNewswire/ -- Digitas Health, Medical Marketing & Media magazine's 2009 Agency of the Year, today announces the opening of two key new locations in London and Boston. This move is a strategic part of the agency's 2010 growth plan. Digitas Health has experienced increased annual revenue growth of approximately 50 percent in each of the last three years, 14 new client brand wins over the past 12 months, and has received substantial recognition in the form of awards and market eminence.

Digitas Health London

The Digitas Health London office marks the beginning of the agency's international expansion efforts, beginning in Europe. The company has appointed June Dawson as senior vice president, managing director.

"The healthcare system worldwide is being revolutionized by digital channels that change the very nature of how pharmaceutical companies and brands relate to patients and doctors alike. As budgets shift rapidly to favor these new channels, our clients are pushing our work across borders at an increasing pace. Our international expansion begins in London, a city that will serve as our European gateway office," said David Kramer, CEO, Digitas Health.

June Dawson previously served as digital business director for the London office of Ogilvy Healthworld, She brings more than a decade of pharmaceutical interactive marketing to the role. Her rich career has included work in integrated communications, public relations and journalism, and she has led marketing efforts for many of the world's leading pharmaceutical brands.

The UK is home to two of the leading 10 pharmaceutical corporations, GlaxoSmithKline and AstraZeneca, who, in 2007, comprised 10.1% of the global market share. (1) Pharmaceuticals are one of Britain's leading manufacturing sectors, bringing in a trade surplus of 4.3 billion pounds St
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