Navigation Links
Diageo Sponsors Medical Society of the State of New York's Physicians Training Program
Date:9/17/2007

NORWALK, Conn., Sept. 17 /PRNewswire-FirstCall/ -- Diageo (NYSE: DEO), the world's leading spirits, wine and beer company, is proud to announce its sponsorship of a physician's training program in screening and brief intervention techniques developed by the Medical Society of the State of New York (MSSNY).

The program, funded entirely by Diageo as an unrestricted grant, is being developed to better prepare physicians to address and assess issues related to alcohol abuse. This training program is being designed for physicians in four medical disciplines using the NIAAA's screening and brief intervention tool for use in primary care settings and the emergency department. Numerous clinical trials, including those sponsored by NIAAA and the World Health Organization, have shown that screening and brief interventions by physicians can play a pivotal role in helping patients that abuse alcohol.

"Diageo is proud to support the MSSNY brief intervention program which is in alignment with our commitment to responsible drinking," said Guy Smith, Executive Vice President of Diageo North America. Smith continued, "This collaborative effort is a first for our industry and hopefully the beginning of a step change in the way we address the misuse of beverage alcohol."

The program is comprised of a physician training module that includes formal presentations, an online program and a CD, all containing the tools necessary to conduct the screening and guidelines for implementing brief interventions. The initiative will also be supported by an awareness campaign as well as pre- and post-physician evaluations of the program.

The program will train physicians first to screen patients and to assess whether they are facing a problem related to alcohol abuse. The doctor will then offer an intervention in the form of brief advice based on the patient's individual situation and needs.

"The Medical Society of the State of New York is committed to combating alcohol abuse and the health risks and societal harm it can potentially cause," said Dr. Robert Goldberg, MSSNY President. "It is critical to have programs in place that address this issue and we're proud to have the support of Diageo, a company that takes any potential misuse of its products quite seriously, on this important program."

About MSSNY

MSSNY is a state-wide organization located in New York State and is represented by a broad spectrum of physicians including all specialties, practice sites and group configurations. A primary focus of MSSNY is physician education and the enhancement of the delivery of safe, effective, high quality medical care. It is accredited by the Accreditation Council for Continuing Medical Education (ACCME) as a recognized provider of Continuing Medical Education (CME) credits.

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo (NYSE: DEO), is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at http://www.diageo.com.

Celebrating life, every day, everywhere, responsibly.


'/>"/>
SOURCE Diageo
Copyright©2007 PR Newswire.
All rights reserved

Related biology technology :

1. Madison company cosponsors young entrepreneur awards
2. MGE Sponsors New Business Center for Entrepreneurs
3. Medical College receives $377K to study brain disease
4. Barriers will not stop convergence of medical technologies
5. Medical College team creates website for tracking flu
6. Biomedical engineering conference invites manufacturers
7. Visions: Wade offers straight talk on e-medical records
8. Merge unveils updated medical imaging software
9. Medical College receives $1.4M cancer grant
10. Medical technology firm lands $100K federal grant
11. Doyle outlines spending for Medical College, UWM
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/23/2016)... 2016 Houston Methodist Willowbrook Hospital has ... Association to serve as their official health care ... Willowbrook will provide sponsorship support, athletic training services, ... coaches, volunteers, athletes and families. "We ... Association and to bring Houston Methodist quality services ...
(Date:6/23/2016)... , June, 23, 2016  The Biodesign Challenge ... envision new ways to harness living systems and biotechnology, ... Art (MoMA) in New York City ... 130 participating students, showcased projects at MoMA,s Celeste Bartos ... Paola Antonelli , MoMA,s senior curator of architecture and ...
(Date:6/23/2016)... (PRWEB) , ... June 23, 2016 , ... STACS DNA ... Technical Leader at the Arkansas State Crime Laboratory, has joined STACS DNA as a ... STACS DNA team,” said Jocelyn Tremblay, President and COO of STACS DNA. “In further ...
(Date:6/23/2016)... 2016  Blueprint Bio, a company dedicated to identifying, ... community, has closed its Series A funding round, according ... "We have received a commitment from Forentis Fund ... to meet our current goals," stated Matthew Nunez ... to complete validation on the current projects in our ...
Breaking Biology Technology:
(Date:5/16/2016)... --  EyeLock LLC , a market leader of iris-based ... IoT Center of Excellence in Austin, Texas ... embedded iris biometric applications. EyeLock,s iris authentication ... with unmatched biometric accuracy, making it the most proven ... platform uses video technology to deliver a fast and ...
(Date:4/28/2016)... India , April 28, 2016 ... Infosys (NYSE: INFY ), and Samsung SDS, a ... that will provide end customers with a more secure, ... services.      (Logo: http://photos.prnewswire.com/prnh/20130122/589162 ) , ... services, but it also plays a fundamental part in enabling ...
(Date:4/19/2016)... The new GEZE SecuLogic access ... "all-in-one" system solution for all door components. It can ... door interface with integration authorization management system, and thus ... minimal dimensions of the access control and the optimum ... offer considerable freedom of design with regard to the ...
Breaking Biology News(10 mins):