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Derma Sciences Expands Direct Sales Force for Advanced Wound Care, Looks to Double Again in 2008
Date:1/18/2008

PRINCETON, N.J., Jan. 18 /PRNewswire-FirstCall/ -- Derma Sciences, Inc. (OTC Bulletin Board: DSCI), a provider of advanced wound care products, said that it has increased its direct-sales staff significantly, based on a number of new products that are finding favor in target markets. The company, which had only two direct salespersons in the US a year ago, now has nine, and will move to 21 by 2009. The increase is a significant one for Derma Sciences, which has been growing sales at an accelerating rate, and which has introduced several new products over the last couple of years. Most recently, the company launched MEDIHONEY(TM) Calcium Alginate with Active Leptospermum Honey. This product, along with several line extensions to be launched in 2008, is covered under several patents.

Chairman and CEO Ed Quilty commented, "MEDIHONEY has made quite a stir since we introduced it a few months back, and we are looking forward to it as a strong lead product for the sales force. Expanding our sales force allows us to maximize the opportunity, and also broadens the coverage of our entire product line of advanced wound-care products. We will be detailing wound-care centers, nursing homes, hospitals and medical specialists.

"We are not a giant corporation, but we believe strongly in our products, and we know that they improve quality of life for patients, and make better patient care possible for caregivers," Quilty added. "At this time next year, we will be covering all of the United States and Canada with our own sales force. It is a very exciting time for Derma Sciences."

Quilty said that with its own world-class manufacturing in China and Canada, Derma Sciences is poised to become a significant niche supplier to the advanced wound-care market, particularly targeting wounds that are difficult to heal, such as pressure ulcers (bedsores), venous ulcers and diabetic leg ulcers, conditions that are becoming more common as the baby boom generation ages
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SOURCE Derma Sciences, Inc.
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