PRINCETON, N.J., July 20 /PRNewswire-FirstCall/ -- Derma Sciences, Inc. (OTC Bulletin Board: DSCI), a provider of advanced wound care products, has retained the Investor Relations Group (IRG), a thirteen-year-old, award-winning corporate communications firm based in New York City, to serve as its national investor relations and public relations firm.
The IRG team will use proprietary competitive analysis strategies and extensive databases to target the broad scope of the investment community, including portfolio managers and analysts. IRG's program will include pre-qualified one-on-one introductions, e-mail to investment professionals that have opted-in for communication, and general traditional outreach. Simultaneously, IRG's public relations department will commence an outreach campaign targeting editors, writers, and segment producers of local and national trade and consumer online, print, radio, and broadcast media outlets. IRG's mandate is to produce gripping news content that describes the company's advanced wound care products while positioning the Derma Sciences executive management team as healthcare industry thought leaders.
IRG's corporate communications program includes new media and multimedia initiatives that involve the creation of broadcast-ready corporate videos, podcasts, and the creation of social networking, video service, and micro-blogging accounts. The Investor Relations Group was recently honored with a "Stevie Award" for Investor Relations Program of the Year and named a finalist in the Best Media Website category from the 2009 American Business Awards.
"This is an exciting time for Derma Sciences; we have a strong product pipeline and just recently announced the first commercial sales of our BIOGUARD barri
|SOURCE Derma Sciences, Inc.|
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