Acquisition Fulfills the Demand for Global Consumer and Physician Market Research
By sub-segmenting their research populations into therapeutic and specialist groups as well as showing utilization and motivation behind the usage behaviors, Manhattan Research expands Decision Resources, Inc.'s offering to include the type of consumer and physician market research that brand managers at biopharmaceutical companies urgently need.
"Manhattan Research is an important acquisition in Decision Resources, Inc.'s overall strategy to expand our portfolio of companies with firms that offer innovative, high-value market research solutions to the healthcare industry," said Peter Hoenigsberg, CEO of Decision Resources, Inc. "The digital age has brought a wealth of healthcare information to physicians and consumers, and Manhattan Research is at the forefront of measuring and analyzing the impact of that information and turning it into actionable lessons-learned for life sciences organizations. This area of market research will continue to be one of the most dynamic for years to come."
Manhattan Research will remain headquartered in New York, NY.
About Manhattan Research
Manhattan Research is a healthcare market research and advisory
services firm, bringing clarity to the market forces, trends, and impacts
of physician and consumer use of information technology, including next
generation digital media such as social networking, blogs, podcasts, and
Web 2.0. Through analysis of Manhattan Research's trended, proprietary data
sets analysts provide global pharmaceutical companies with the insight
necessary to strategically plan and market existing and future therapies.
Manhattan Research was advised by AdMedia Partners, an independent merger
and acquisition advisory firm based in New York City that provides M&A
advice to digital and t
|SOURCE Decision Resources|
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