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Decision Resources, Inc. Acquires Manhattan Research
Date:6/17/2008

Acquisition Expands Decision Resources, Inc.'s Portfolio to Include Global

Physician and Consumer Digital Market Research

WALTHAM, Mass. and NEW YORK, June 17 /PRNewswire/ -- Decision Resources, Inc., one of the world's leading research and advisory firms focusing on healthcare insights and analysis, announced today that it acquired Manhattan Research, a leading provider of access to physician and consumer opinions on the global healthcare market. The acquisition of New York, NY-based Manhattan Research by Waltham, MA-based Decision Resources, Inc. will result in a significant expansion of Decision Resources, Inc.'s portfolio of premier market research and data businesses for the healthcare industry and give Decision Resources, Inc. a larger footprint in the consumer market research arena.

Manhattan Research's focus on physician and consumer use of information technology, including next generation digital media such as social networking, blogs, podcasts, and Web 2.0, sets the firm apart in the industry.

"We are excited to continue our growth as a Decision Resources, Inc. company," said Mark Bard, president and co-founder of Manhattan Research. "We look forward to continuing to expand our portfolio of client solutions with the economic and strategic resources now afforded to us as a member of the Decision Resources, Inc. family."

With more than half of all consumers using the Internet for health information and services, Manhattan Research services are in demand by marketing savvy life sciences organizations.

"Our innovative approach to strategic research and advisory services offers our clients a unique perspective on how physicians and consumers are gathering healthcare information through digital marketing vehicles," said Joe Farris, COO and co-founder of Manhattan Research. "Combining our insight with the industry expertise of Decision Resources, Inc. will provide our clients with a greater understanding of
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SOURCE Decision Resources
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