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Dancing With the Stars' Drew Lachey and Novo Nordisk Launch Dancin' to Change Diabetes National Video Contest
Date:5/6/2008


PRINCETON, N.J., May 6 /PRNewswire/ --

WHAT: ABC's Dancing with the Stars champion Drew Lachey has teamed

up with Novo Nordisk, a world leader in diabetes care, to

launch the first national online video contest to increase

diabetes awareness, Dancin' to Change Diabetes. The contest

invites people to create and submit videos of the cool moves

that help them stay active and healthy.

Lachey will lead a panel of judges in selecting three video

finalists who will then be voted on by the public. The winning

dance clip will be announced in San Francisco on Saturday,

June 7, 2008, during the official ceremony of the Novo Nordisk

Changing Diabetes(R) Bus World Tour and Diabetes Village on

Pier 39, East Park.

Full contest rules can be found at

http://www.dancingtochangediabetes.com

WHY: One in 28 adults and one in eight African American adults in

San Francisco County have diabetes;(i) they are part of an

estimated 20.8 Americans(ii) and 246 million people

worldwide(iii) battling the disease. Two out of every three

people diagnosed with diabetes are not managing this chronic

condition, putting them at alarming risk of serious

complications.(iv)

Through the Dancin' to Change Diabetes contest and Changing

Diabetes(R) Bus World Tour, Novo Nordisk hopes to help turn

the tide of diabetes through public education on the

importance of maintaining a healthy lifestyle.

WHEN: Submissions will be accepted from 12:01 p.m. EDT, May 5, 2008

through 12:01 p.m. EDT May 26, 2008. Online voting polls will

be open from 12:01 a.m. EDT Friday, May 30, 2008, through

12:01 p.m. EDT, Thursday, June 5, 2008.

The winners will be notified on Friday, June 6, 2008.

WHERE: Entries can be submitted to http://www.dancingtochangediabetes.com

PRIZES: First prize is a year-long gym membership within close

proximity to winner; second place is a Wii(TM) System

including Wii(TM) controllers, Wii Fit(TM) and Dance Dance

Revolution(TM); third place is a four hundred dollar gift

certificate to REI(R), a popular sporting goods store.

CONTACT: Shira Silberman at 212-845-5621 or ssilberman@biosector2.com

for interview details and information.

TM, (R) and the Wii logo are trademarks of Nintendo. REI(R) is

a registered trademark of Recreational Equipment Inc. Dance

Dance Revolution is a registered trademark of Konami Digital

Entertainment Co., Ltd.

Changing Diabetes(R) is a registered trademark of Novo Nordisk

A/S 135227(C) 2008 Novo Nordisk Inc. May 2008

(i) California Diabetes Program, 2005:

(ii) American Diabetes Association, 2008

http://www.diabetes.org/diabetes-statistics/prevalence.jsp

(iii) International Diabetes Federation, 2007

http://www.idf.org/home/index.cfm?node=264

(iv) Surveillance Data


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SOURCE Novo Nordisk
Copyright©2008 PR Newswire.
All rights reserved

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