PRINCETON, N.J., May 6 /PRNewswire/ --
WHAT: ABC's Dancing with the Stars champion Drew Lachey has teamed
up with Novo Nordisk, a world leader in diabetes care, to
launch the first national online video contest to increase
diabetes awareness, Dancin' to Change Diabetes. The contest
invites people to create and submit videos of the cool moves
that help them stay active and healthy.
Lachey will lead a panel of judges in selecting three video
finalists who will then be voted on by the public. The winning
dance clip will be announced in San Francisco on Saturday,
June 7, 2008, during the official ceremony of the Novo Nordisk
Changing Diabetes(R) Bus World Tour and Diabetes Village on
Pier 39, East Park.
Full contest rules can be found at
WHY: One in 28 adults and one in eight African American adults in
San Francisco County have diabetes;(i) they are part of an
estimated 20.8 Americans(ii) and 246 million people
worldwide(iii) battling the disease. Two out of every three
people diagnosed with diabetes are not managing this chronic
condition, putting them at alarming risk of serious
Through the Dancin' to Change Diabetes contest and Changing
Diabetes(R) Bus World Tour, Novo Nordisk hopes to help turn
the tide of diabetes through public education on the
importance of maintaining a healthy lifestyle.
WHEN: Submissions will be accepted from 12:01 p.m. EDT, May 5, 2008
through 12:01 p.m. EDT May 26, 2008. Online voting polls will
be open from 12:01 a.m. EDT Friday, May 30, 2008, through
12:01 p.m. EDT, Thursday, June 5, 2008.
The winners will be notified on Friday, June 6, 2008.
WHERE: Entries can be submitted to http://www.dancingtochangediabetes.com
PRIZES: First prize is a year-long gym membership within close
proximity to winner; second place is a Wii(TM) System
including Wii(TM) controllers, Wii Fit(TM) and Dance Dance
Revolution(TM); third place is a four hundred dollar gift
certificate to REI(R), a popular sporting goods store.
CONTACT: Shira Silberman at 212-845-5621 or firstname.lastname@example.org
for interview details and information.
TM, (R) and the Wii logo are trademarks of Nintendo. REI(R) is
a registered trademark of Recreational Equipment Inc. Dance
Dance Revolution is a registered trademark of Konami Digital
Entertainment Co., Ltd.
Changing Diabetes(R) is a registered trademark of Novo Nordisk
A/S 135227(C) 2008 Novo Nordisk Inc. May 2008
(i) California Diabetes Program, 2005:
(ii) American Diabetes Association, 2008
(iii) International Diabetes Federation, 2007
(iv) Surveillance Data
|SOURCE Novo Nordisk|
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