PRINCETON, N.J., May 6 /PRNewswire/ --
WHAT: ABC's Dancing with the Stars champion Drew Lachey has teamed
up with Novo Nordisk, a world leader in diabetes care, to
launch the first national online video contest to increase
diabetes awareness, Dancin' to Change Diabetes. The contest
invites people to create and submit videos of the cool moves
that help them stay active and healthy.
Lachey will lead a panel of judges in selecting three video
finalists who will then be voted on by the public. The winning
dance clip will be announced in San Francisco on Saturday,
June 7, 2008, during the official ceremony of the Novo Nordisk
Changing Diabetes(R) Bus World Tour and Diabetes Village on
Pier 39, East Park.
Full contest rules can be found at
WHY: One in 28 adults and one in eight African American adults in
San Francisco County have diabetes;(i) they are part of an
estimated 20.8 Americans(ii) and 246 million people
worldwide(iii) battling the disease. Two out of every three
people diagnosed with diabetes are not managing this chronic
condition, putting them at alarming risk of serious
Through the Dancin' to Change Diabetes contest and Changing
Diabetes(R) Bus World Tour, Novo Nordisk hopes to help turn
the tide of diabetes through public education on the
importance of maintaining a healthy lifestyle.
WHEN: Submissions will be accepted from 12:01 p.m. EDT, May 5, 2008
|SOURCE Novo Nordisk|
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