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DaVita Wins Gold in International Marketing and Communications Competition
Date:1/27/2009

EL SEGUNDO, Calif., Jan. 27 /PRNewswire-FirstCall/ -- DaVita Inc., a leading provider of kidney care services for those diagnosed with chronic kidney disease (CKD) and kidney failure, today announced DaVita's bi-annual publication, the DaVita Magazine - Stories of the DaVita Village, was presented with a Gold Award in two separate categories by the Association of Marketing and Communication Professionals (AMCP). There were over 5,000 entries from throughout the United States and several foreign countries in the competition -- the MarCom's Gold Award is presented to those entries judged to exceed the high standards of the industry norm. The DaVita Magazine won gold in the categories of 'Magazine/Internal' and 'Employee Publication/Internal Communication.'

(Logo: http://www.newscom.com/cgi-bin/prnh/20020729/DAVITALOGO)

"This magazine is written by our teammates, for our teammates," said Blaise Tracy, Editor of DaVita Magazine. "The publication highlights the personal adversities and triumphs of our teammates and patients -- it reaches into the heart of our Village and provides depth into what makes DaVita a community first and a company second. It is an honor for DaVita to receive this prestigious award."

MarCom Awards is an international competition for marketing and communication professionals involved in the concept, writing and design of marketing and communication programs and print, visual and audio materials. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.

The competition has grown to perhaps the largest of its kind in the world. A look at the winners shows a range in size from individual communicators to media conglomerates and Fortune 500(R) companies. MarCom Awards is administer
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SOURCE DaVita Inc.
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