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DRIVE4COPD Wins PRWeek Healthcare Campaign of the Year 2011
Date:3/28/2011

ootball great Michael Strahan. Each has lost a loved one to COPD and has seen first-hand the impact of the disease. The Celebrity Ambassadors are paid spokespeople of Boehringer Ingelheim Pharmaceuticals, Inc.

About COPD

Chronic obstructive pulmonary disease (COPD) is also known as chronic bronchitis and emphysema. This disease makes it harder to breathe because less air is able to flow in and out of the lungs. As many as 24 million Americans may have COPD – even those who haven't smoked in years – and half of them remain undiagnosed. COPD is the fourth leading cause of death in the United States. It kills one person every four minutes and more people each year than breast cancer and diabetes combined.

Common symptoms of COPD include coughing, with or without mucus, or shortness of breath. These symptoms are often confused with normal signs of aging. As COPD progresses, symptoms tend to get worse and more damage occurs in the lungs. Breathing gradually becomes more difficult until people with COPD feel like they are inhaling and exhaling through a small straw.

About Biosector 2

Biosector 2 (B2) is a global healthcare public relations agency that partners with visionary clients to deliver groundbreaking programs and improve people's lives. Our dynamic and collaborative team is as much on the cutting edge of communications as our clients are on the cutting edge of science.  Given our biotech roots, B2 is adept at translating complex science to drive understanding of the promise of novel medicines.  This expertise is now being tapped by big pharma, biopharm, diagnostics and device companies who are looking for a fresh approach and fully integrated capabilities to meet every challenge.

About Boehringer Ingelheim Pharmaceuticals, Inc.

Boehringer Ingelheim Pharmaceuticals, Inc., based in Ridgefield, CT, is the largest U.S. subsidiary of Boehringer Ingelheim Corporati
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SOURCE Boehringer Ingelheim
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