RIDGEFIELD, Conn., March 28, 2011 /PRNewswire/ -- DRIVE4COPD, the nation's single largest awareness campaign for chronic obstructive pulmonary disease (COPD), was named PRWeek's Healthcare Campaign of the Year 2011. The PRWeek Awards are described as the most prestigious honors in the public relations industry, given each year to the best corporate, non-profit, agency, and education teams. Boehringer Ingelheim Pharmaceuticals, Inc. is the founding sponsor of DRIVE4COPD, which is also supported by leading partner organizations including the American Association for Respiratory Care, Country Music Association, COPD Alliance, COPD Foundation, U.S. COPD Coalition and is the official health initiative of NASCAR.
DRIVE4COPD launched in February 2010 and was conceived and implemented by public relations agency partner Biosector 2, a Chandler Chicco Company part of inVentiv Health. The campaign was propelled by a multi-faceted program that included extensive media coverage, public service announcements, local events and social media activities that motivated millions of Americans to take action. All DRIVE4COPD communications highlighted the 5-question COPD Population Screener™. In the program's first year, DRIVE4COPD screened more than one million Americans for COPD risk.
"It's a rare opportunity to touch so many lives, and Boehringer Ingelheim is proud to have started a movement to drive fundamental change in COPD awareness," said Kate O'Connor, executive director, Public Relations of Boehringer Ingelheim. "It's an honor to be recognized by PRWeek and we are thankful to all our partners who will help keep the momentum in 2011 and beyond."
The judging panel consisted of more than 70 of the nation's most respected practitioners from across the PR industry, who collectively selected DRIVE4COPD as the Healthcare Campaign of the Year. From industry firsts with social media, to seamless exec
|SOURCE Boehringer Ingelheim|
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