Navigation Links
DIANA and Opertech Bio Announce Collaboration in Taste Science

Elven, France and Philadelphia, PA (PRWEB) December 04, 2013

DIANA and Opertech Bio, Inc. today announced that they have entered into an agreement to collaborate in the area of taste science. The companies will use Opertech Bio’s proprietary high throughput taste evaluation technology known as the Microtiter Operant Gustometer, or MOG, to evaluate the degree of relevance of using rats as surrogate taste testers.

“We are particularly glad to associate OPERTECH BIO to DIANA taste research program. Within our PET FOOD division, we develop sensorial solutions with high level of palatability, thus it is of particular interest that we evaluate taste components using the MOG. Getting quick sensorial answers with several species of animals will allow us to better evaluate the advantages and limits of using such methods, in comparison or complementarily to other methods in the area of molecular biology,” shared Isabelle GUILLER, global research Director for DIANA, PET FOOD DIVISION.

"We are delighted to announce this collaboration with DIANA, an international leader in sensorial and nutritional performance and world leader in natural solutions for the food and pet food, nutraceuticals, aquafeed and cosmetics industries with deep sector knowledge and a global customer base. DIANA represents a natural partner for us, providing strong technical synergies which will help us further advance our taste evaluation technology,” stated Scott Horvitz, Chief Executive Officer of Opertech Bio.

The MOG Approach to Taste Evaluation

Scientists at Opertech Bio have developed the Microtiter Operant Gustometer, or MOG, a high throughput system for measuring both taste quality (what does a sample taste like?) and palatability (how much do I like it?). With the MOG, rats are trained to become expert taste testers. The MOG offers a new cost effective approach to taste evaluation.

Taste quality measurement is achieved through the experimental paradigm of operant taste discrimination. Rats are trained to press two levers for a food pellet reward after they have tasted solutions presented to them in a 96-well plate. To receive the reward, the rats must press the right lever if the solution is a standard (for example, a sweet sugar solution) and the left lever if the solution presented has any other taste. By comparing the percentage of the presses on the right (standard) lever, the degree of similarity between a novel taste stimulus and the taste standard can be quantified.

Palatability of the solutions in the 96-well plate is determined by counting the number of times the rat’s tongue enters the well. The path of a laser beam projected across the top of the well is disrupted by the tongue when the rat licks from the well, and each disruption is counted as a lick. In contrast to other assays for palatability, the rate of licking in the MOG system has been shown to be largely independent of motivational factors like thirst or hunger, and therefore is close to being a pure indication of the hedonic value of the taste stimulus.


DIANA group is a world leader in natural functional solutions for the food, pet food, nutraceuticals, aquafeed and cosmetics industries, and technology leader in plant cell culture, dedicated to the production of active ingredients for food, cosmetics and health.

DIANA PET FOOD DIVISION develops with its customers innovative and performing solutions dedicated to cats and dogs well-being and pet owner satisfaction. It relies on a strong establishment in 5 continents with 660 employees, 16 industrial sites, 17 sales offices, 1 research center, 4 local development and technical support and 3 cat and dog expert panels.

Through its SPF brand, the PET FOOD Division focuses on overall pet food palatability improvement including attributes that impact both the animal and the owner. With a close proximity to both raw materials and markets and thanks to a strong expertise in animal food preferences, it delivers high-performing and quality palatants worldwide. For more information, please visit

About Opertech Bio, Inc.

Opertech Bio offers the food and beverage and flavor ingredients industries a new cost effective approach to sensory evaluation. Opertech Bio’s technology can be used to discover new flavor ingredients, measure palatability and optimize flavor formulations. For more information, please visit the Company's website at

Read the full story at

Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Related biology technology :

1. BioStorage Technologies Mike Reffeitt Named "CFO of the Year" by Indianapolis Business Journal
2. BioCrossroads Commemorates Decade of Collaboration, Success for Indiana Life Sciences Sector
3. Clinical Site Services Chris Trizna Contributing Author in Diana Anderson-Fosters Newest Release Global Issues in Patient Recruitment and Retention
4. Positron Accepts Economic Incentives Offer From The City Of Gary, Indiana For $30 Million Towards 70 MeV Cyclotron Project
5. Its Indiana State Fair Season: New BioCrossroads Report Emphasizes Opportunities in Food and Agriculture Innovation
6. Indiana’s Life Sciences Industry Economic Impact Tops $50 billion
7. Indigo Biosystems Among “Best Places to Work” in Indiana
8. Launched by DianaPlantSciences to Educate Industry and Consumers About Benefits of Plant Cell Culture Technology
9. StemCyte, Inc. Joins Rahal Letterman Lanigan Racing As Associate Sponsor Of No. 16 IndyCar Program For James Jakes Beginning With The 97th Indianapolis 500
10. Nanounity Announces New Characterization Tools for the 2013 Microscopy & Microanalysis Annual Meeting in Indianapolis, August 4-8
11. Indiana University Contracts with Virtify for Clinical Trial Disclosure Solutions
Post Your Comments:
(Date:11/24/2015)... -- Clintrax Global, Inc., a worldwide provider of clinical research services headquartered ... the company has set a new quarterly earnings record in Q3 ... posted for Q3 of 2014 to Q3 of 2015.   ... , with the establishment of an Asia-Pacific ... United Kingdom and Mexico , with ...
(Date:11/24/2015)... ... November 24, 2015 , ... This fall, global software ... events in five states to develop and pitch their BIG ideas to improve health ... state are competing for votes to win the title of SAP's Teen Innovator, an ...
(Date:11/24/2015)... 24, 2015 SHPG ) announced today that ... Piper Jaffray 27 th Annual Healthcare Conference in ... at 8:30 a.m. EST (1:30 p.m. GMT). --> SHPG ... will participate in the Piper Jaffray 27 th Annual Healthcare ... Tuesday, December 1, 2015, at 8:30 a.m. EST (1:30 p.m. GMT). ...
(Date:11/24/2015)... 2015  Tikcro Technologies Ltd. (OTCQB: TIKRF) today announced that its Annual ... 11:00 a.m. Israel time, at the law offices ... Street, 36 th Floor, Tel Aviv, Israel . ... and Izhak Tamir to the Board of Directors; , ... , approval of an amendment to certain terms of options granted ...
Breaking Biology Technology:
(Date:11/4/2015)... 2015 --> ... by Transparency Market Research "Home Security Solutions Market - Global ... - 2022", the global home security solutions market is expected to ... The market is estimated to expand at a CAGR ... 2022. Rising security needs among customers at homes, the ...
(Date:10/29/2015)... , Oct. 29, 2015   MedNet Solutions ... the entire spectrum of clinical research, is pleased to ... High Tech Association (MHTA) as one of only three ... the "Software – Small and Growing" category. The Tekne Awards ... who have shown superior technology innovation and leadership. ...
(Date:10/29/2015)... Va. , Oct. 29, 2015 Daon, ... today that it has released a new version of ... customers in North America have ... IdentityX v4.0 also includes a FIDO UAF certified ... are already preparing to activate FIDO features. These customers ...
Breaking Biology News(10 mins):