WESTFORD, Mass., May 14 /PRNewswire-FirstCall/ -- Cynosure, Inc. (Nasdaq: CYNO), a leading developer and manufacturer of a broad array of light-based aesthetic treatment systems, today announced the appointment of H. Travis Lee as vice president of global marketing. Lee will develop and implement worldwide strategic marketing initiatives for all of Cynosure's flagship products, including the Smartlipo MPX, the company's newest system for laser lipolysis, which will debut internationally in the second half of this year.
"As a global marketing executive, Travis has produced outstanding results in a career that spans more than two decades and includes two of the medical device industry's leading companies -- Smith & Nephew and Boston Scientific," said Cynosure President and Chief Executive Officer Michael Davin. "Colleagues and co-workers praise his ability to articulate brand value, cultivate strong relationships with key opinion leaders and identify new business opportunities."
Lee joined Cynosure from the global medical technology company Smith & Nephew Inc., where he served as global director of marketing for the endoscopy division, with responsibility for two franchises that accounted for more than $300 million in revenue. In addition to building and leading the department, he developed key opinion leaders and integrated them into the division's product development process, and led the efforts behind two significant acquisition targets.
Prior to that he worked for more than five years at Boston Scientific
Corp., a manufacturer of products for minimally invasive surgical
procedures, first as principal product manager in the urology/gynecology
division and then as group product manager in the neurovascular division.
|SOURCE Cynosure, Inc.|
Copyright©2008 PR Newswire.
All rights reserved