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Cyndy Nayer Launches Center of Health Engagement
Date:10/24/2013

NAPLES, Fla., Oct. 24, 2013 /PRNewswire-iReach/ -- Today, Cyndy Nayer announces the launch of the Center of Health Engagement, a strategic action center that will align consumers and health systems in value-based designs to achieve rapid and sustainable health improvement.  Nayer, who has won national awards for health innovation and value-based designs, is investing her personal brand and expertise in aligning the goals of consumers, businesses, and communities to build sustainable health and economic outcomes.  Named one of 6 national thought leaders in health innovation by EY in 2013, Nayer is assembling a red-carpet advisory board and social-media-enabled platform for consultation and data analysis that will speed consumer and system reimbursement models for improved safety, health cost management, and satisfaction.

"With the strong innovation and new products coming forward as a result of the Affordable Care Act," said Nayer, "we are realizing requests for our analytical and speaking services at ten times our anticipated growth.  Coming off our success in building the case studies and models for value-based benefit designs and quality-based [outcomes-based] reimbursement, we are uniquely positioned to optimize the timeline to achieve personal and economic value in for our customers in communities across the US."

Recognition of the leadership built by Cyndy Nayer and associates

Cyndy Nayer was recently named one of the six health innovation thought leaders by EY (Ernst and Young) in New Horizons, its annual market scan for payers and providers.  Awards have been given to Nayer for leadership in value-based insurance design, pharmacy benefit design, health promotion and community health improvement.  She was a founder and the first CEO of the Center for Health Value Innovation (CHVI), which she left in October 2012 in order to accelerate the focus on community health improvement. "The downturn in the economy in 2010, the insights into community-level priorities for recovery, and the focus on employers came together in tools I had built for previous clients.  In each endeavor, the focus was on creating meaningful, actionable, and affordable steps for better health and financial outcomes.  The Health Value Continuum, which was built even before CHVI was established, and the prioritization of risks from low engagement, were hallmarks of my previous work."  Shawn Leavitt, senior vice-president for global benefits for Comcast, says "I have been connected with Cyndy's work for years. Now, it's time to pull the pieces together with other like-minded thinkers and, more importantly, do-ers, so we support healthier families that learn, work, and build profitable US companies of all sizes."

"I've watched Cyndy bring competing organizations together, build consensus on key concepts, and move public and private employers to higher levels of health outcomes.  I believe she is one of 5 of the smartest individuals in this country in health benefit management and getting to health economic goals," says Rick Finch, Director of Benefits Services for The Drummond Company, Inc., a member of the Center of Health Engagement Advisory Council.

Application to Multiple Market Segments

As America recovers from the Great Recession and rebuilds, the productivity of the workforce remains a frontline goal for businesses large and small.  With the implementation of the Affordable Care Act, rapid change in payment and acquisition of health care is occurring. "No matter if the person is insured through an exchange—private or public—or is covered by insurance offered by the employer, engagement in personal health is paramount to success of the total community.  Healthy people buy products and services, go out to dinner and on vacations, purchase cars and pay taxes that build better schools and infrastructure.  We are dependent on each other to rebuild the country, starting in our communities with large and small business," says Nayer. " We have no time or money to waste.  We need to pay for efficient and effective health care with the notion that health is the goal, and we must build the health systems we need." 

Nayer is promoting new tools and thinking within the business and health care communities that her company serves.  "Cyndy is known as the person who gets things done, not just a thought leader, but an action-leader," says Leah Binder, CEO of The Leapfrog Group and a member of the new Advisory Board.  "She is pushing new heights in incentives and reimbursement by promoting efforts in product design, safety, coordinated care and health information technology that links patients with physicians for improved outcomes," says Kurt Brenkus, CEO of Aver Informatics, also an advisor to the new Center.

New tools and models will be launching rapidly in the next few months, says Nayer, and many will be free to the marketplace.  "We are intensely focused on getting the health-wealth portfolio to out-perform previous expectations.  Without clear goals across the health care landscape, without input and output from consumers, health care will grow but so will costs.  We plan to change that dynamic to improve business and create healthy communities," including  businesses, health plans, health care consultants, insurance exchanges, IT and health systems.  More information can be found at CyndyNayer.com.

About CyndyNayer.com and the Center of Health Engagement

CyndyNayer.com was founded in 2012 as a business channel of River City Partnership on Health, Inc., a certified woman-business enterprise since 1996.  The Center of Health Engagement (CHE) is the convening entity that builds products and services linking consumers to health systems to communities.  Using social media and rapid data analysis, online and onsite collaboration, and health innovation tools, CHE aligns goals and improves purchasing behaviors that promote health and economic outcomes. In short, CyndyNayer.com and the Center of Health Engagement are in relentless pursuit of solutions that produce better health.

Media Contact: Cyndy Nayer, Center of Health Engagement, 3144224385, cyndyn@me.com

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