Toronto, Canada (PRWEB) June 20, 2013
The globalization of clinical research has strong implications for outcomes measurement because of variability in Patient-Reported Outcomes (PROs) or Clinician-Reported Outcomes (ClinROs). Due to the sensitivity of such scales to culture, their cross-cultural equivalence can be as important as is centralized laboratory testing for the successful development of a product.
This webinar will review the key steps for maximizing cross-cultural equivalence of scales assessing patient benefit and safety in international research. Each step will be illustrated with real examples and current issues will be submitted to participants to substantiate the challenges that are associated with the utilization of PRO measures in a global context.
The speakers will focus on the conduct of international qualitative research during the fundamental step of concept elicitation and item generation. During this presentation, you will learn about:
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Karen Lim (416) 977-6555 ext 227
Read the full story at http://www.prweb.com/releases/2013/6/prweb10852082.htm.
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