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Craft Beverage Institute of the Southeast Formed at A-B Tech
Date:12/3/2012

Asheville, NC (PRWEB) December 03, 2012

A-B Tech Community College in Asheville, NC, has announced the creation of The Craft Beverage Institute of the Southeast, a premier education destination to meet the needs of the rapidly-growing beverage industry in the region.

“The job of the community college is to find the local need and fill it. Each region has its own market niche,” said Dr. Hank Dunn, A-B Tech President. “Craft beverages are a big business in the area. We think it will be an incredible boon to the area and will grow exponentially.”

The College plans to offer a two-year degree starting in fall 2013 in brewing, distillation and fermentation to teach the science and technical art of craft beverages. A large component of the process will require STEM (Science, Technology, Engineering and Math) education. There will also be a business track to address marketing, events and tasting room management to provide a comprehensive education to support the beverage industry.

The growth of the beverage industry in Western North Carolina was led by the Biltmore Estate Winery, the world’s most visited winery. Now the region is welcoming the production facilities of New Belgium, Sierra Nevada and Oskar Blues breweries, joining Asheville’s own Highland Brewery and other microbreweries in the area.

“Big things are happening here in North Carolina,” said Sheila Tillman, Associate Dean of Hospitality Education at A-B Tech. In addition to the Biltmore winery and the major craft brewers, Western North Carolina is also the home of three distilleries.

“We are not the Northern California wine country. We are not St. Louis, known for its beer. We are not Kentucky, home of whiskey,” said Tillman. “We are finding ourselves in the situation of supporting a growing job force of not one part of the beverage industry, but we have three major industries simultaneously coming here.“

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