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Core and More Technologies Helps Organizations Migrate to Google’s Enhanced Campaign Structure
Date:6/18/2013

s is a Google AdWords Certified Partner. Their staff is comprised in part of highly skilled individuals who do only one thing – Google AdWords – and hence they do it extremely well. As a matter of fact, they have already completed the successful migration of their entire customer base.

“In the world of online advertising, more relevance translates to better results”, said Andrew Young, President and CEO of Core and More Technologies. “The term ‘relevance’ is not one-dimensional”, Young continued, “It is a combined, concentrated and integrated message that is nurtured and revised as consumers traverse through their purchasing process. Enhanced campaigns will enable us to further refine the goal of placing advertisements in just the right place, at just the right time and with just the right message - leveraging the latest, most cutting-edge technology for multi-device targeting, more efficient bidding, and highly accurate contextual messaging.”

Display advertising through the Google Display Network enables advertisers to reach 92% of internet users in the U.S. today. When combined with enhanced campaigns, advertising content can be closely aligned with tens of millions of internet users who have already expressed an interest in the products or services being promoted. Typically, the display network enables advertisers to reach consumers early on in the procurement process. This is nothing new. However, with enhanced campaigns it is now possible to specifically target users across multiple devices and to assign a priority on one device over another. If this concept is applied correct
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