Port Monmouth, NJ (PRWEB) June 18, 2013
Earlier this year, Google announced the new ‘enhanced campaign’ structure for the AdWords advertising platform. As this directly impacts the core component of the product, the campaign, many consider this to be the one of the most sweeping updates since its inception in October of 2000. The team at Core and More Technologies recently posted a very informative article on the subject..
Google did not initially set a ‘must-have’ upgrade date for enhanced campaigns. Only recently, a date of July 22, 2013 was publicly announced as the date from which all legacy campaigns would be forcibly updated to the new structure. Those who do not upgrade their campaigns in advance of that date will run the risk of the migration occurring automatically, and with default settings applied. So far, more than 3 million legacy campaigns have already been upgraded.
On June 12, Google released an official ‘what happens on July 22, 2013’ blog post. This is a great resource for both advertisers and agencies alike. In this article, the possible impact of the various changes that will be applied to legacy campaigns is very clearly spelled out. When weighing options in advance of an enhanced campaign migration, companies should demand that the agency handling this all-important transition is highly qualified and comes with a track record of proven success.
Core and More Technologie
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