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Conversant Bio Launches NEW eCommerce Site

CHICAGO, July 14, 2011 /PRNewswire/ -- Conversant Bio, a worldwide leader in supplying the highest quality human tissue and viable cell samples, today announced the launch of its new eCommerce site,  In an effort to make its site more user friendly, Conversant Bio teamed up with Lyons Consulting Group (lyonscg), the premier eCommerce design, development and support firm, to create a site with clean design and easy navigation while still housing an extraordinary amount of SKUs.

"Because we have so many different items and product lines, the best route to develop a reliable catalog system was not obvious," said Luke Doiron, Managing Partner and Co-Founder of Conversant Bio. "We are extremely happy with the solution that the team from Lyons Consulting Group provided for us. It's working great!" is now designed to provide an easy, intuitive way for Conversant Bio customers, primarily researchers and scientists, to purchase products from the company's expansive product line. In order to properly catalog Conversant Bio's massive number of products, lyonscg developed a creative solution using custom options within Magneto to keep the number of actual SKUs down but allow for many different end products. lyonscg also established a SKU logic system, a hierarchy system designed to index each sample by tissue, by disease, by cell type, etc. This system was not only used on the site, but was adapted by the entire business. Additionally, lyonscg decided to color code each of the product images so customers could easily identify the base material when browsing the site.

"Making your site intuitive for online shoppers is more than a competitive advantage, it's crucial to your business," said Dave Barr, Executive Vice President of Lyons Consulting Group. "Shoppers are now very savvy and have come to expect an effortless experience when it comes to shopping online." was re-launched on March 7, 2011 on the Magento Professional Edition software solution.  

About Conversant Bio

At Conversant Bio, we are motivated by the knowledge that the products and services we provide are leading directly to advancements in treatments and cures to the world's most difficult diseases. We are driven to promote new and innovative solutions to these problems and are here to be your partner in research and development. We act with the belief and knowledge that patients are waiting....and our goal is to provide scientists and researchers with the highest quality specimens with which they can develop and create real advancements that will save patient lives.

We have worked with hundreds of researchers and scientists to provide them with the highest quality primary human specimens available anywhere. We want to make the challenges associated with obtaining high quality biospecimens a thing of the past. Conversant Bio believes it should never take weeks or months for a researcher to receive viable tissue or cell samples. Our goal is to make obtaining these samples easy and painless and let you focus on the research. We work with you directly to ensure you get exactly what you need.

About Lyons Consulting Group (lyonscg)

Lyons Consulting Group is the premier eCommerce design, development and support firm dedicated to help our clients continually grow and succeed in their online business.  With a proven track record to deliver creative, robust and most importantly, increasingly profitable eCommerce sites, our diverse group of experts is committed to customer satisfaction and project excellence.

Having years of experience in eCommerce digital design, platform customization, technical development, backend integration, quality assurance and support, lyonscg understands each client's needs are unique, yet is able to deliver each and every time. Bottom Line: Lyons Consulting Group will make it easier for your online business know more, do more, and sell more. Guaranteed. For more information about lyonscg or to see its extensive list of clients, visit or call 312.506.2020.

SOURCE Lyons Consulting Group
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