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Content Management and Life Sciences Software Veteran Joins Virtify as Vice President of Worldwide Sales
Date:1/28/2011

owing revenues ten-fold and transitioning it to a publicly-traded company . This life sciences vertical was developed using Geoffrey Moore's "Crossing the Chasm" principles and has since been used as a case study by the Chasm Group.  Smith also had a key sales role in developing Perkin Elmer's life sciences industry leadership position with the SQL*LIMS laboratory solution.  Smith holds a BS in Chemical Engineering from the University of Kentucky.

Satish Tadikonda, Virtify's chief executive officer, said "Craig's extensive experience and proven success in the content management market position him well to lead our sales organization to new heights.  His expertise in strategy, leadership and execution are very important to Virtify as we continue to expand our global position."

"The bio-pharmaceutical industry is undergoing a significant transformation.  Companies are simultaneously facing increased regulatory pressures while needing to build better collaborative and interdependent relationships under new business models that require increased partnering and outsourcing. These changes necessitate more fluid and responsive information systems which Virtify's products and vision are well aligned." said Smith.  "Virtify's success is driven by the strength of its product and regulatory subject matter expertise.  I look forward to working with the Virtify team as we continue to bring its industry-leading solutions to new customers around the world."

About Virtify

Virtify is the market leader in Structured Content Management software solutions for life sciences. Organizations rely on Virtify solutions to reduce time-to-market, risk, and costs by managing and automating the complex regulatory compliance and content exchange requirements throughout the product life cycle. Virtify's easy-to-use software suite is the industry's only solution to provide a secure, collaborative, web-based environment for managing r
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SOURCE Virtify, Inc.
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