Consumers Looking to Sustainable Food Production to Feed Global ...(ies--China India Japan Philippines and S...)

Date:10/23/2008

ies--China, India, Japan, Philippines, and South Korea--shows that crops produced through biotechnology do not generate a high level of concern. In addition, although most Asian consumers are not familiar with the concept of "sustainable food production," once the concept is explained, a majority believe sustainable food production is important and accept plant biotechnology if the technology contributes to a more sustainable way of producing foods. Asian consumers are also ready to accept nutritional benefits from biotechnology-derived foods. However, specific benefits are linked to the dietary habits in each country.

Methodology
IFIC commissioned Cogent Research of Cambridge, MA, to conduct the 13th in a series (1997-2008) of quantitative assessments of U.S. adult consumer attitudes toward food biotechnology from July 29 to August 18, 2008. The survey had a sample size of 1,000 and the data were weighted on age and education to be nationally representative.

For additional information on the food biotechnology survey, or to schedule an interview with an expert please call the IFIC Media Team at 202-296-6540.   
The International Food Information Council's (IFIC's) mission is to effectively communicate science-based information on food safety and nutrition to health and nutrition professionals, educators, journalists, government officials and others providing information to consumers. IFIC is supported primarily by the broad-based food, beverage and agricultural industries. IFIC and IFIC Foundation materials can be found on our Web site: http://ific.org.

Contact: Eric Mittenthal (mittenthal @ ific.org)
Jania Matthews (matthews @ ific.org)
         Phone: (202) 296-6540

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