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Consumers Looking to Sustainable Food Production to Feed Global Population
Date:10/23/2008

Latest IFIC Survey Also Shows Stable Attitudes on Using Biotechnology for Food Production

Washington, D.C. (Vocus) October 23, 2008 -- As food prices soar and the need to feed more people with fewer resources becomes increasingly challenging, new International Food Information Council (IFIC) research shows more and more people are thinking about the concept of sustainable food production and its role in feeding the world. According to IFIC's 2008 Food Biotechnology survey, awareness of sustainable food production jumped 11 percent from 2007 to 2008 (from 30 to 41 percent). Consumers rated "growing more food to help feed the growing global population" as the most important factor for growing crops in a sustainable manner.

"Clearly, global food issues are on consumer's minds," said IFIC Senior Vice President, Danielle Schor. "This year's survey shows feeding the global population is a high priority and people are thinking of long lasting solutions."

This year marks the 13th annual IFIC Food Biotechnology survey and the second year it included questions about "sustainability." When asked to rank 5 factors related to growing crops in a sustainable way, the factor ranked number one was "increasing the production of food staples in the world, thereby reducing world hunger," with "reducing the amount of pesticides needed to produce food" coming in second.

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