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Complete Agenda Announced for 11th Annual Patient Adherence Forum
Date:1/11/2012

BOSTON, Jan. 11, 2012 /PRNewswire/ -- CBI, a division of Advanstar Communications, is pleased to announce the agenda for the 11th Annual Patient Adherence Forum, which is being held April 26 - 27, 2012 at the Loews Hotel in Philadelphia, PA. At the event, industry experts share their strategies for improving patient outcomes and product utilization through stakeholder collaboration and patient engagement. 

Conference highlights include:

  • The 7th Annual Strategic Patient Adherence (SPA) Awards, co-sponsored by CBI and Pharmaceutical Executive. The awards are presented during the conference and give well-deserved recognition for the hard work and dedication of the nominees to improving adherence. Nominations are accepted thru February 3rd. Visit http://www.cbinet.com/spaawards for more information or to apply.
  • A Keynote Presentation from CMS on understanding healthcare reform's greatest impacts on moving the adherence needle.
  • A Keynote Presentation from Weight Watchers for a cross-industry approach to sustainably addressing unhealthy behavior.
  • A Featured Session from D. Stuart Sowder of Pfizer Inc (a 2011 Pharmaceutical Executive Emerging Leader) on utilizing innovative medical communications to educate and motivate patient behavior.

Join us in April for what promises to be a thought-provoking and educational opportunity. To view the entire agenda visit http://www.cbinet.com/patientadherence. For more information call 800-817-8601. If you would like to apply for a press pass contact Lauren Donoghue: lauren.donoghue@cbinet.com.   

Sponsors and Exhibitors include 5th Finger, Adheris, Lash Group and FICO. For more information on sponsorship opportuniti
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SOURCE CBI
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