The Board of Directors of Cobalis Corp announced the appointment of Martin Marion as Chief Executive Officer.
Irvine, CA (PRWEB) May 13, 2010 -- The Board of Directors of Cobalis Corp. (CLSC.PK) announced the appointment of Martin Marion as Chief Executive Officer. Mr. Marion is a seasoned strategic planning and marketing professional with a proven track record of bringing new products to market. Marion will assume responsibility to accelerate the marketing of PreHistin® – the Company’s flagship anti-allergy product – and coordinating various other revenue-generating programs.
Marion was formerly Chief Marketing Officer for Cobalis Corp, from 2003 through 2006, and has extensive knowledge of PreHistin’s competitive advantages. For the past year, Marion has consulted to the Company as Cobalis prepared to launch PreHistin® to the more than 60 million allergy sufferers in the US.
With over a 30 year career in strategic planning and healthcare marketing, Marion has served as Director of Business Development for Grey Advertising / Grey Direct; and VP, Strategic Planning and Business Development for DMB&B’s healthcare division Medicus, then the world’s largest healthcare and pharmaceutical marketing agency. He has consulted to many Tier 1 pharmaceutical marketers with an emphasis on new product introductions and competitive positioning.
Chas Radovich, Cobalis President said: “The appointment of Martin Marion as CEO adds a highly experienced marketing professional to our executive management team, and someone who can assist the Company in achieving its financial goals, with a constant view towards
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