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Clarisonic Empowers Cancer Patients to Put Their Best Face Forward
Date:9/28/2010

BELLEVUE, Wash., Sept. 28 /PRNewswire/ -- Clarisonic announced today the expansion of its commitment to women's health and beauty through a partnership with Look Good…Feel Better®, a national public service program that helps women with breast and other cancers manage their treatment and recovery with renewed spirit and greater confidence. Through the program's free workshops, volunteer beauty professionals teach patients easy and effective techniques to help combat appearance-related side effects of their treatment. As part of its partnership, Clarisonic has made an initial donation of $100,000 to Look Good…Feel Better, launched a Facebook campaign to encourage fans to voice their support, committed proceeds from sales of its signature PINK line and designed a limited edition Clarisonic Hope Mia® Skin Cleansing System set to debut in October.

(Photo: http://photos.prnewswire.com/prnh/20100928/LA72226)

(Photo: http://www.newscom.com/cgi-bin/prnh/20100928/LA72226)

As the leader in sonic skin care, Clarisonic is dedicated to building awareness, recruiting volunteers and expanding program reach for Look Good…Feel Better and its mission to empower cancer patients to feel beautiful while facing the challenge of a lifetime. Clarisonic, a Bellevue-based company is activating its employees, customers and suppliers to become engaged in volunteer opportunities with Look Good…Feel Better, a collaborative program of the Personal Care Products Council Foundation, the American Cancer Society and the Professional Beauty Association | National Cosmetology Association.

"It's an honor to partner with Look Good…Feel Better to help women rediscover their beauty - inside and out – as they deal with the draining physical and emotional side effects of their treatment," said Clarisonic CEO David Giuliani. "Social responsibility has always been part of Clarisonic's company mission, and I'd like to thank our customers for helping us donate more than $1 million to fight breast cancer and promote women's health through sales of our PINK Clarisonic products since 2007."

Developed by the lead inventor of the Sonicare® toothbrush, Clarisonic utilizes sonic technology to bring innovation to skin care with its Sonic Cleansing and Opal Sonic Infusion systems. Clarisonic features a full line of PINK Clarisonic Skin Care Systems, including the newest PINK Clarisonic PLUS.  

Clarisonic has inaugurated its relationship with Look Good…Feel Better by an initial contribution of $100,000. To make an even bigger impact, Clarisonic is announcing today a way for its Facebook fans to take beauty into their own hands by helping this inspirational and invaluable cause. The company is activating its current Facebook fans to encourage their friends to become a Clarisonic fan in honor of Look Good…Feel Better. To help usher in Breast Cancer Awareness Month in October, for every new fan Clarisonic will donate $1 to Look Good…Feel Better up to a maximum of $100,000.

"When many cancer patients are at a loss as to how to express themselves, we provide an outlet for women to connect with one another in a safe, welcoming environment," said Louanne Roark, executive director of the Personal Care Products Council Foundation overseeing Look Good…Feel Better. "Clarisonic's generous contributions will help Look Good…Feel Better to reach even more cancer patients to help them feel better about themselves when they need a self-confidence boost the most."  

Operated through a national network of more than 14,000 volunteer beauty industry professionals, Look Good…Feel Better's two-hour workshops empower women by teaching them how to overcome side effects of cancer treatment such as skin dryness and hair loss. The program also teaches techniques for makeup application and nail care, and offers tips for selecting and caring for wigs. There are nearly 14,500 free workshops held each year with 50,000 participants.

Clarisonic will donate all funds raised from its PINK campaign to the Look Good…Feel Better program with $5 from every Clarisonic PINK Classic and PLUS Skin Cleansing System purchased and $4 from every Clarisonic PINK Mia Skin Cleansing System sold.  

Limited Edition Clarisonic Hope Mia

Realizing the power Clarisonic has to bring attention to an important issue, the company has designed a special limited edition Clarisonic Hope Mia specifically to draw attention to Look Good…Feel Better. A $15 donation will be made to Look Good…Feel Better for each limited edition Clarisonic Hope Mia sold. The specially designed limited edition Hope Mia is inspired by Look Good…Feel Better's "Hope is Beautiful" public service ad campaign.

For more information about Clarisonic's partnership with Look Good…Feel Better visit www.clarisonic.com/pink.

About Pacific Bioscience Laboratories

Pacific Bioscience Laboratories Inc. is a leading innovator in skin care and the creator of the Clarisonic Sonic Skin and Clarisonic Opal™ Sonic Infusion Systems. Clarisonic Sonic Skin Cleansing System is the first professional-caliber sonic skin care system for healthy, younger-looking skin and the cleansing standard of renowned spas, leading dermatologists and beauty retailers nationwide. Clarisonic Opal™ Sonic Infusion System is a breakthrough sonic delivery system for eye products that is superior to manual application. The encore innovations from the primary inventor of Sonicare®, Clarisonic and Clarisonic Opal™ represent Pacific Bioscience Laboratories' ongoing mission to develop and market technically advanced and clinically proven products that make a clear difference in skin care. Clarisonic is distributed through dermatologists, cosmetic surgeons, spas and prestige retailers such as Sephora, Nordstrom, QVC, Saks Fifth Avenue, Ulta, Beauty.com and Skinstore.com.  Clarisonic has been acknowledged as a beauty award winner by Women's Health magazine, InStyle magazine and by retailers QVC and Sephora. For more information, visit www.clarisonic.com.

Sonicare is a registered trademark of Philips Oral Healthcare, Inc., which is not affiliated with Pacific Bioscience Laboratories or Clarisonic.

About Look Good…Feel Better

Look Good...Feel Better is a free, non-medical, brand-neutral national public service program created to help individuals with cancer look good, improve their self-esteem, and thereby manage their treatment and recovery with greater confidence.  The program offers group workshops, one-on-one consultations, a self-help video and workbook, and an extensive web site, www.lookgoodfeelbetter.org

Look Good...Feel Better is a collaboration of the Personal Care Products Council Foundation, a charitable organization established by the Personal Care Products Council, the leading national trade association representing the global cosmetic and personal care products industry; the American Cancer Society, the nation's largest voluntary health organization dedicated to saving lives from cancer; and the Professional Beauty Association | National Cosmetology Association, a national organization of more than 25,000 cosmetologists, wig experts, aestheticians, makeup artists and nail technicians.  For more information about Look Good…Feel Better free workshops and other services available across the country, visit www.lookgoodfeelbetter.org, call 1-800-395-LOOK (5665), or contact your local American Cancer Society.

The Personal Care Products Council Foundation, the American Cancer Society, Inc. and the Professional Beauty Association | National Cosmetology Association do not endorse any specific products and/or services.

Look Good...Feel Better is a registered trademark of the Personal Care Products Council Foundation.

For more information, contact Lisa Ruiz-Rogers at 323.866.6059 or via email at lisa.rogers@mslworldwide.com.


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SOURCE Clarisonic
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