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Choose New Jersey, Inc. to Tout New Jersey's Life Sciences Hub At World's Largest Biotechnology Event
Date:6/15/2012

in the nation," said Tracye McDaniel, president and CEO of Choose New Jersey. "We're serious about sharing the state's assets with this target group of professionals in order to attract new business and jobs."

Choose New Jersey is collaborating with the NJ Business Action Center, New Jersey universities and the state's leading life sciences organizations, BioNJ and HINJ, on the conference's New Jersey pavilion to showcase the state as a global life sciences hub. Participating universities include New Jersey Institute of Technology (NJIT), Princeton University, Rutgers University, and the University of Medicine and Dentistry of New Jersey (UMDNJ). Additional organizations representing NJ will be InnovationNJ and New Jersey Life Sciences Vendors Alliance.

Additionally, Lt. Governor Guadagno and Choose New Jersey will host prospect companies for a special event on June 19. Sponsored by HINJ, the evening will provide networking opportunities for some of the world's top life science executives and will feature music by the New Jersey Symphony Orchestra Chamber Players.

The first major launch of the state's new branding campaign, guided by a fresh slogan, "Highly educated, perfectly located," will also be unveiled at BIO through a newly designed pavilion and collateral material. Key messages about New Jersey's robust life sciences sector and resources available to companies will be shared with business leaders through highly targeted recruitment meetings and with trade media though face-to-face interviews.

About Choose New Jersey, Inc.
Choose New Jersey, Inc., a member of the Partnership for Action – including the NJ Business Action Center and the NJ Economic Development Authority – is responsible for executing New Jersey's economic development strategy. Choose New Jersey, Inc. is an independently funded and operated 501(c)(3) nonprofit corporation created to promote New Jersey as a place to invest and do business. For more i
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SOURCE Choose New Jersey, Inc.
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