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China Shenghuo to Market 12Ways(R) Skin Care Products in the U.S. through Agreement with Home Shopping Group
Date:2/7/2008

KUNMING, China, Feb. 7 /Xinhua-PRNewswire/ -- China Shenghuo Pharmaceutical Holdings, Inc. ("China Shenghuo," "the Company") (Amex: KUN), which is engaged in the research, development, manufacture, and marketing of pharmaceutical, nutritional supplement and cosmetic products in the People's Republic of China ("PRC"), today announced it will begin selling its 12Ways(R) Skin Care products in the United States during the first quarter of 2008.

Under a non-exclusive agreement signed with cable television and online retailer Home Shopping Group ("HSG"), China Shenghuo will launch a multi- channel marketing campaign to promote 12Ways beauty products via HSG's Web site, e-mail distribution and television commercials.

The inaugural U.S. campaign is designed to introduce five of the best- selling 12Ways products to the U.S. market, and there is potential for future sales expansion if the campaign is successful. The products will be sold as a skin care kit including moisturizer, toner, skin care mask, lotion and capsule taken to improve internal health.

"We are very pleased to partner with HSG to sell 12Ways, marking our entry into the U.S. market," said Mr. Gui Hua Lan, China Shenghuo's Chairman and Chief Executive Officer. "12Ways is a safe, natural cosmetics series derived from traditional Chinese medicine and therapy that has a long history in China. From China to the West, we believe 12Ways will be well received by the U.S. market and appeal to increasingly health-conscious consumers."

"We are excited to welcome 12Ways Skin Care into the Home Shopping Group family," said Vanessa Gomez, a senior buyer for Home Shopping Group. "These products passed through a substantial approval process, and we believe they will be well received by American consumers deciding to be more proactive about their health in the new year."

About Home Shopping Group

The Home Shopping Group is located in the Arvida Park of Commerce in Boca Raton, Fl
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SOURCE China Shenghuo Pharmaceutical Holdings, Inc.
Copyright©2008 PR Newswire.
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