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Cephalon Launches National Consumer Awareness Initiative on Appropriate Use of Prescription Opioid Medications

Former Director of the Office of National Drug Control Policy to Moderate

First Educational Webinar: When Good Medicines Become Bad Drugs

FRAZER, Pa., Oct. 14 /PRNewswire-FirstCall/ -- Cephalon, Inc. (Nasdaq: CEPH) announced today that it is embarking on a national educational program designed to promote greater awareness among patients, caregivers and the public about the importance of appropriate and responsible use of prescription opioid medications. The initiative, When Good Medicines Become Bad Drugs(SM), will include a series of free educational programs on timely topics. The first webcast, moderated by General Barry R. McCaffrey, former Director of the Office of National Drug Control Policy, will take place on Tuesday, October 21, 2008, from 3:00 p.m. - 4:00 p.m. Eastern, and will focus on safeguarding medications in the home.

"This program is consistent with Cephalon's commitment to ensure that prescription medications are used safely by the appropriate patients," said Dr. Lesley Russell, Executive Vice President and Chief Medical Officer at Cephalon. "Currently, 71 percent of people who abuse prescription pain medicines received them from a friend or family member, not through a doctor's prescription. The aim of this program is to heighten patient and public awareness of, and responsibility for, safeguarding the use of these important medications."

About When Good Medicines Become Bad Drugs Webcast

This free webcast will provide practical tips about what patients, caregivers and the public can do to safeguard medications and help prevent abuse and diversion of prescription opioids. The webcast will take place on October 21, 2008, from 3:00 p.m. - 4:00 p.m. Eastern. Participants can register at

Panelists will include:

Moderator: General Barry R. McCaffrey, former Director of the Office of National Drug Control Policy

Jeff Gudin, M.D., Co-Director of the Pain Management Center at Englewood Hospital and Medical Center in New Jersey

Steve Passik, Ph.D., Associate Attending Psychologist at Memorial Sloan-Kettering Cancer Center in New York

Jennifer Bolen, J.D., a patient living with chronic pain and founder of The Legal Side of Pain, a Tennessee-based organization that provides legal guidance regarding use of pain medications

Cephalon, Inc.

Founded in 1987, Cephalon, Inc. is an international biopharmaceutical company dedicated to the discovery, development and commercialization of innovative products in four core therapeutic areas: central nervous system, pain, oncology and addiction. A member of the Fortune 1000, Cephalon currently employs approximately 3,000 people in the United States and Europe. U.S. sites include the company's headquarters in Frazer, Pennsylvania, and offices, laboratories or manufacturing facilities in West Chester, Pennsylvania, Salt Lake City, Utah, and suburban Minneapolis, Minnesota. The company's European headquarters are located in Maisons-Alfort, France.

The company's proprietary products in the United States include: TREANDA(R) (bendamustine hydrochloride) for Injection, AMRIX(R) (cyclobenzaprine hydrochloride extended-release capsules), PROVIGIL(R) (modafinil) Tablets [C-IV], FENTORA(R) (fentanyl buccal tablet) [CII], TRISENOX(R) (arsenic trioxide) injection, VIVITROL(R) (naltrexone for extended-release injectable suspension), GABITRIL(R) (tiagabine hydrochloride), NUVIGIL(TM) (armodafinil) Tablets [C-IV] and ACTIQ(R) (oral transmucosal fentanyl citrate) [C-II]. The company also markets numerous products internationally. Full prescribing information on its U.S. products is available at or by calling 1-800-896-5855.

SOURCE Cephalon, Inc.
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