Navigation Links
CenTrak, a Leading Real-Time Location System Provider, Unveils New Branding
Date:11/3/2011

NEWTOWN, Pa., Nov. 3, 2011 /PRNewswire/ -- CenTrak, a leading Real-Time Location System provider for healthcare, is pleased to unveil its new brand positioning – The Smarter Real-Time Location System. The new messaging better captures all of the inherent advantages of the CenTrak RTLS

  • Industry-Leading Accuracy, Performance and Battery Life
  • Open Platform to Support Multiple Applications
  • Easy Installation and Maintenance

(Logo: http://photos.prnewswire.com/prnh/20111103/PH99163LOGO)

The new branding has been executed in all key foundational elements including the company's external website (www.centrak.com). 

"The new brand more closely captures CenTrak's personality, as well as our commitment to quality and performance – both being second-to-none. It positions us for continued growth and audience mindshare," said Dr. Ari Naim, CEO and Co-founder of CenTrak.

Adam Peck, Director of Marketing, who started at CenTrak in May 2011, drove the strategy for the new brand look and feel. "The new brand more clearly communicates the significant advantages and unique attributes inherent in the CenTrak infrastructure vital to growth of our industry. My first priority has been to establish a means to help expand the healthcare industry's understanding of the multitude of uses for real-time locating while demonstrating how CenTrak through unparalleled innovation, commitment to product quality and performance is enabling them."

About CenTrak

CenTrak™ is The Smarter Real-Time Location System™ (RTLS) – the leading provider of precise, adaptable, and cost-effective location solutions for healthcare facilities. The patented CenTrak Hybrid RTLS Technology™ uniquely combines Gen2IR and active RFID technologies to deliver certainty-based location data, a requirement for workflow and other key healthcare management applications. CenTrak delivers unmatched speed, performance and power-efficiency making it a smarter technology investment. As the only predominantly battery-powered RTLS network, CenTrak™ offers easy installation (no in-room wiring) as well as affordable enterprise-wide scalability. The CenTrak RTLS is in-use in over 15 million square feet of world-class healthcare facilities spanning three continents.

 


'/>"/>
SOURCE CenTrak
Copyright©2010 PR Newswire.
All rights reserved

Related biology technology :

1. Canopus Biopharma and Leading Chinese Researcher Team Up to Treat Avian Influenza, to Prevent Possible Pandemic
2. Leading Biopharmas Will Deliver Case Studies on Achieving Productivity Excellence through Engagement, Technology, Other Tools
3. Brain Cancer Patients at Two Leading Hospitals Treated Using Fast and Efficient RapidArc Radiotherapy Technology from Varian Medical Systems
4. Arius announces leading independent proxy firm, RiskMetrics ISS Canada, recommends shareholders vote for the arrangement involving its acquisition by Roche
5. Trusted LASIK Surgeons Welcomes Leading LASIK Eye Surgery Expert, Inventor David Huang, M.D., Los Angeles, to Its Unique Lasik Directory Service
6. ThalesNano, Inc. Forms Collaborations with Leading US Universities based on the Award Winning H-Cube(R) and H-Cube Midi(TM)
7. CORD:USE Cord Blood Bank is Proud to Announce that Cord Blood Pioneer and Leading Transplanter Dr. Eliane Gluckman has Joined its Team
8. Dynamic Signs Asset Acquisition Deal With Cannex and Brings Onboard Leading Medical Cannabis Research Scientist Dr. Robert Melamede, Former Chairman of the Biology Department, University of Colorado
9. Leading Heart Specialist Joins Duska Therapeutics as Scientific Consultant
10. Patent Technologies Keep CGMT in a Leading Position in the Industry
11. MGuard(TM), InspireMDs Novel Coronary Stent System, was Celebrated by World Leading Interventional Cardiologists at the Transcatheter Cardiovascular Therapeutics (TCT) in Washington DC, USA, October 12-17 2008
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/24/2017)... ... ... Chef Jodi Abel has returned from her three-week tour through the ... a number of delicious recipes and new techniques to share with her Lajollacooks4u guests. ... province. It is internationally renowned for its incredible wine farms, beautiful environment, boutiques ...
(Date:2/24/2017)... SAN DIEGO , Feb. 24, 2017  Aethlon ... the following note authored by its Chairman and CEO, ... address at the Munich Security Conference last Saturday, ... engineered virus could kill more people than nuclear weapons. ... by U.S. and U.K. intelligence agencies, that scientific terrorists ...
(Date:2/24/2017)... 24, 2017  Driven by consumers, preference towards ... the fastest growing categories, finds the recently published ... Personal Care: Multi-regional Market Analysis and Opportunities ... firm Kline. "Biotechnology actives are derived ... more effective for skin and hair care applications," ...
(Date:2/24/2017)... ... , ... FireflySci, Inc is an explosive small business that continues to grow ... bringing their powerful cuvette and spectrophotometer calibration to the spectroscopy world. ... on as they add yet another mark on the global map. , With distributors ...
Breaking Biology Technology:
(Date:2/14/2017)... , Feb. 14, 2017  Wake Forest Baptist ... as its new chief executive officer (CEO). Freischlag joins ... John D. McConnell , M.D., who last year ... at the Medical Center, after leading it since 2008. ... full scope of Wake Forest Baptist,s academic health system, ...
(Date:2/8/2017)... NEW YORK , Feb. 8, 2017 /PRNewswire/ ... an individual,s voice to match it against a ... voice such as pitch, cadence, and tone are ... systems require minimal hardware installation, as most PCs ... remotely for different transactions. Voice recognition biometrics are ...
(Date:2/7/2017)... Minn. , Feb. 7, 2017   MedNet ... supports the entire spectrum of clinical research, is pleased ... iMedNet , its innovative, highly flexible and award ... iMedNet customers. iMedNet is a proven ... provides Electronic Data Capture (EDC), but also delivers an ...
Breaking Biology News(10 mins):