Navigation Links
CenTrak, a Leading Real-Time Location System Provider, Unveils New Branding
Date:11/3/2011

NEWTOWN, Pa., Nov. 3, 2011 /PRNewswire/ -- CenTrak, a leading Real-Time Location System provider for healthcare, is pleased to unveil its new brand positioning – The Smarter Real-Time Location System. The new messaging better captures all of the inherent advantages of the CenTrak RTLS

  • Industry-Leading Accuracy, Performance and Battery Life
  • Open Platform to Support Multiple Applications
  • Easy Installation and Maintenance

(Logo: http://photos.prnewswire.com/prnh/20111103/PH99163LOGO)

The new branding has been executed in all key foundational elements including the company's external website (www.centrak.com). 

"The new brand more closely captures CenTrak's personality, as well as our commitment to quality and performance – both being second-to-none. It positions us for continued growth and audience mindshare," said Dr. Ari Naim, CEO and Co-founder of CenTrak.

Adam Peck, Director of Marketing, who started at CenTrak in May 2011, drove the strategy for the new brand look and feel. "The new brand more clearly communicates the significant advantages and unique attributes inherent in the CenTrak infrastructure vital to growth of our industry. My first priority has been to establish a means to help expand the healthcare industry's understanding of the multitude of uses for real-time locating while demonstrating how CenTrak through unparalleled innovation, commitment to product quality and performance is enabling them."

About CenTrak

CenTrak™ is The Smarter Real-Time Location System™ (RTLS) – the leading provider of precise, adaptable, and cost-effective location solutions for healthcare facilities. The patented CenTrak Hybrid RTLS Technology™ uniquely combines Gen2IR and active RFID technologies to deliver certainty-based location data, a requirement for workflow and other key healthcare management applications. CenTrak delivers unmatched speed, performance and power-efficiency making it a smarter technology investment. As the only predominantly battery-powered RTLS network, CenTrak™ offers easy installation (no in-room wiring) as well as affordable enterprise-wide scalability. The CenTrak RTLS is in-use in over 15 million square feet of world-class healthcare facilities spanning three continents.

 


'/>"/>
SOURCE CenTrak
Copyright©2010 PR Newswire.
All rights reserved

Related biology technology :

1. Canopus Biopharma and Leading Chinese Researcher Team Up to Treat Avian Influenza, to Prevent Possible Pandemic
2. Leading Biopharmas Will Deliver Case Studies on Achieving Productivity Excellence through Engagement, Technology, Other Tools
3. Brain Cancer Patients at Two Leading Hospitals Treated Using Fast and Efficient RapidArc Radiotherapy Technology from Varian Medical Systems
4. Arius announces leading independent proxy firm, RiskMetrics ISS Canada, recommends shareholders vote for the arrangement involving its acquisition by Roche
5. Trusted LASIK Surgeons Welcomes Leading LASIK Eye Surgery Expert, Inventor David Huang, M.D., Los Angeles, to Its Unique Lasik Directory Service
6. ThalesNano, Inc. Forms Collaborations with Leading US Universities based on the Award Winning H-Cube(R) and H-Cube Midi(TM)
7. CORD:USE Cord Blood Bank is Proud to Announce that Cord Blood Pioneer and Leading Transplanter Dr. Eliane Gluckman has Joined its Team
8. Dynamic Signs Asset Acquisition Deal With Cannex and Brings Onboard Leading Medical Cannabis Research Scientist Dr. Robert Melamede, Former Chairman of the Biology Department, University of Colorado
9. Leading Heart Specialist Joins Duska Therapeutics as Scientific Consultant
10. Patent Technologies Keep CGMT in a Leading Position in the Industry
11. MGuard(TM), InspireMDs Novel Coronary Stent System, was Celebrated by World Leading Interventional Cardiologists at the Transcatheter Cardiovascular Therapeutics (TCT) in Washington DC, USA, October 12-17 2008
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:1/24/2017)... ... January 24, 2017 , ... Nor-Tech’s ... Nor-Tech cluster with user-friendly bootable Intel KNL. , Currently Cal Tech researchers ... Nor-Tech’s demo cluster. The demo cluster is a no-cost, no-strings opportunity for current ...
(Date:1/24/2017)... 2017  Recognizing the need to grow a ... solutions, the University of Miami announced Monday that ... and Engineering to achieve those milestones by elevating ... solve some of the world,s most pressing problems. ... Frenk unveiled the network of intertwined research ...
(Date:1/23/2017)... ... January 23, 2017 , ... USARAD Holdings Inc., a leading ... year adding 65 new US and international facilities to its client base. Some ... as one of US largest imaging center chains. USARAD continued its global expansion ...
(Date:1/23/2017)... PA (PRWEB) , ... January 23, 2017 , ... ... Thomas has been appointed Vice President, Preclinical Safety and Senior Director, Safety Pharmacology. ... of Madras in India. , Dr. Thomas’ career as an academic and ...
Breaking Biology Technology:
(Date:1/12/2017)... 2017  New research undertaken by Fit Small Business ... 1,000 participants were simply asked which office technology had they ... consider standard issue.  Insights on what will be ... from futurists and industry leaders including Penelope Trunk , ... Some of these findings included; ...
(Date:1/6/2017)... Jan. 6, 2017  Privately-held CalciMedica, Inc., announced ... healthy volunteers of a novel calcium release-activated calcium ... pancreatitis. Acute pancreatitis, sudden painful ... disorder, but can be very serious.  In severe cases ... where extended hospital stays, time in the ICU ...
(Date:1/4/2017)... , Jan. 4, 2017  CES 2017 – ... biometric sensor technology, today announced the launch of ... sensor systems, the highly-accurate biometric sensor modules that ... biometric technology, experience and expertise. The two new ... designed specifically for hearables, and Benchmark BW2.0, a ...
Breaking Biology News(10 mins):