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CeloNova BioSciences Announces World's First Line of Fully Color-Coded Embolic Particles at CIRSE: Embozene(TM) Color-Advanced Microspheres
Date:9/8/2007

ATLANTA, Sept. 8 /PRNewswire/ -- CeloNova BioSciences, Inc. ("CeloNova"), a leading developer of innovative medical devices, today unveiled the world's first fully color-coded line of embolic particles, Embozene(TM) Color-Advanced Microspheres, at the annual meeting of the Cardiovascular and Interventional Radiology Society of Europe (CIRSE) in Athens, Greece.

(Logo: http://www.newscom.com/cgi-bin/prnh/20070908/CLSA008 )

Embolic microspheres are used to treat liver cancer, fibroids, and other hypervascularized tumors. "With the release of Color-Advanced Microspheres, interventional radiologists now have available a highly biocompatible, precisely calibrated embolic particle that offers the unique safety and convenience advantages of being color coded by microsphere size. Nothing else on the embolic market offers such a compelling package of superior clinical performance combined with total ease-of-use for the physician," stated CeloNova President and Chief Executive Officer Thomas A. Gordy.

Ranging in size from 40 microns (approximately the diameter of a human hair) to 900 microns and based on the company's already well-received opaque microspherical product, Embozene(TM) Color-Advanced Microspheres now offer the additional benefit of enhanced visibility and instant, effortless identification of microsphere size by color. This means:

-- Immediate visual confirmation that the microspheres are properly mixed

before injection;

-- Reduced risk of cross-contamination during the procedure;

-- A reduced risk of injecting too many or too few microspheres because

they are clearly visible;

-- No more waste due to uncertainty when a physician is operating with

multiple microsphere sizes.

Gordy continued: "From the beginning, CeloNova has operated on the principle that our products would be designed with class-leading clinical outcomes and the real-world needs of physicians and operating room staff in mind. Embozene(TM) Color-Advanced Microspheres represent the embodiment of that philosophy in action; color-coding improves patient safety while simplifying the job of those performing the procedure."

Embozene(TM) Color-Advanced Microspheres are the next evolution in an embolic platform and are available either in vials or pre-filled syringes depending on physician preference.

About CeloNova BioSciences, Inc.

Headquartered near Atlanta, Georgia, CeloNova BioSciences, Inc., is a developer of novel medical devices based on the company's patented Polyzene(R)-F surface coating technology. Polyzene(R)-F is highly lubricious, and possesses both anti-bacterial and anti-inflammatory properties that make it an ideal surface treatment for implanted medical devices. The company's current product portfolio includes its Embozene(TM) Microspheres, used to treat arteriovenous malformations, hypervascularized tumors, uterine fibroids and hepatocellular carcinoma. Other innovative devices are currently in the company's developmental pipeline. For more information, please visit http://www.celonova.com.

Thomas A. Gordy

President and Chief Executive Officer

+1 770-502-0304


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SOURCE CeloNova BioSciences, Inc.
Copyright©2007 PR Newswire.
All rights reserved

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