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CTI to present at 2008 BIO CEO & Investor conference at the Waldorf-Astoria
in New York on Tuesday, February 12 at 1:15 PM (Eastern)
NEW YORK, Feb. 12 /PRNewswire-FirstCall/ -- BIO CEO & Investor conference -- James A. Bianco, M.D., President and CEO of Cell Therapeutics, Inc. (CTI) (Nasdaq: CTIC; MTAX) will present an overview of the Company's sales and marketing strategy intended to grow Zevalin(R) (Ibritumomab Tiuxetan) sales above the $15 million sales figure reported for 2007. CTI completed the acquisition of Zevalin from Biogen Idec at the end of 2007.
"It is encouraging to see Zevalin U.S. sales stay steady throughout 2007 when compared to 2006 levels considering the lack of any substantial sales, marketing, or medical information effort by its prior owner on behalf of the product in 2007. We believe this steady sales figure provides a stable base from which our commercial group can grow sales for Zevalin's currently approved use in relapsed or refractory follicular non-Hodgkin's lymphoma, a market of more than 10,000 patients in the Unites States," noted Bianco.
"With new compelling clinical data, coupled with our focus on making Zevalin radioimmunotherapy readily available for medical oncologists to administer to patients in their clinics, we believe a significantly higher response rate is achievable with Zevalin over rituximab for relapsed or refractory follicular lymphoma patients following initial therapy and that such results will help grow market share from the current estimated eight percent. This is a very exciting opportunity for CTI and we expect to maximize on this product opportunity for patients and for our shareholders," Bianco continued.
Commercial Team Expansion
CTI expect
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