Celebrities and Notables From the Worlds of Film, Television, Music and Sports Join Lifetime Television's 13th Annual Multi-Platform 'Stop Breast Cancer For Life... (o take action. * Lifetime's audience...)

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Celebrities and Notables From the Worlds of Film, Television, Music and Sports Join Lifetime Television's 13th Annual Multi-Platform 'Stop Breast Cancer For Life' Campaign

Date:10/2/2007

o take action.

* Lifetime's audience can also use their mobile phones to show support by

texting PINK to 58463 and sending the name of a loved one to appear on-

air or online.

* Sprint is also supporting the cause by featuring engaging breast cancer

awareness content on their WAP site in support of Lifetime's

downloadable application.

* XM Radio will feature Lifetime's partners, experts, and celebrities in

interviews as well as running Lifetime PSAs throughout the month of

October.

COMMUNITY

* Heroes Celebration: On Tuesday, October 16th, Lifetime hosts the annual

"Heroes" reception in Los Angeles, sponsored by Lean Cuisine, honoring

the courageous breast cancer survivors, advocates and community leaders

who are helping to make a difference. In addition, local advance

screenings and awareness nights are being held in select markets.

* "Be My Strength, Be My Support, Be My Bra" Calendar: The unique

calendar features the photographs of Mary Ellen Mark, interspersed with

inspiring and educational information about early detection, treatment

and ways to get involved in the cause. The brochures are being

distributed throughout the country via Lifetime's hundreds of non-

profit and distribution partners, including on college campuses by Zeta

Tau Alpha, as well as in all 50 Betsey Johnson stores, as Betsey,

herself, is a breast cancer survivor.

* NFL Partnership: Lifetime and the NFL are teaming up to highlight

breast cancer awareness at home games of participating teams on October

7th and October 14th. A co-branded PSA with cancer advocate and

football fan Fran Drescher will run on jumbotrons and "Stop Breast

Cancer for Life" tattoos will be given to fans.

LEGISLATIVE ADVOCACY

* Ending Drive-Through Mastectomies: With more
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Celebrities and Notables From the Worlds of Film, Television, Music and Sports Join Lifetime Television's 13th Annual Multi-Platform 'Stop Breast Cancer For Life...(o take action. * Lifetime's audience...)