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Celebrities and Notables From the Worlds of Film, Television, Music and Sports Join Lifetime Television's 13th Annual Multi-Platform 'Stop Breast Cancer For Life' Campaign
Date:10/2/2007

e Stop Breast Cancer for Life mini-site

(http://www.lifetimetv.com/community/my-lifetime-commitment/breast-cancer)

on LifetimeTV.com provides articles, features, video, photos, quizzes,

blogs, message boards and more.

* Lifetime is working with iTunes, the world's most popular online music

and video store, to provide a sneak peek of the LOM "Matters of Life

and Dating." Both the movie and Mya's song "My Bra" will be available

only on iTunes. All of Lifetime's proceeds of October downloads will go

to charities supporting breast cancer awareness.

* In addition to adding their name to the viral "end drive-through

mastectomies" petition, Lifetime's audience can create virtual

characters to join hands in an unbroken circle of support in a fun,

interactive activity.

* Real Arcade, Lifetime's partner in such popular downloadable games as

Sally's Salon, is pledging $1 to the cause for each of the first 50,000

installations of the Lifetime Real Arcade application in October.

* The Lifetime Smilebox application offers an easy way to send loved ones

a free digital reminder to get a mammogram featuring the visitors' own

photos, videos and music. Visitors can also inspire others with their

story of survival, celebration, or remembrance with a special digital

scrapbook. Both designs give recipients a one-click opportunity to sign

the online petition to pass the Breast Cancer Protection Act of 2007.

Lifetime and Smilebox will donate proceeds to the cause.

* The "Be My Support, Be My Bra" photo gallery features 12 of Mary Ellen

Mark's images.

* The Daily Pink, a popular breast cancer blog features news on medical

research, celebrity advocates and survivors, and ways t
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SOURCE Lifetime Networks
Copyright©2007 PR Newswire.
All rights reserved

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