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Celebrities and Notables From the Worlds of Film, Television, Music and Sports Join Lifetime Television's 13th Annual Multi-Platform 'Stop Breast Cancer For Life' Campaign
Date:10/2/2007

led Breast Cancer Hope, which offers viewers new, original educational content featuring Dr. Marissa Weiss, founder of breastcancer.org; a behind-the-scenes look at BRIDES Magazine's "Something Pink" fundraising effort featuring top designers such as Oscar de la Renta and Nicole Miller; and original movies and episodes of series previously aired on Lifetime Television.

"For 13 years, Lifetime has taken the lead in the cable industry by raising awareness of this terrible disease which claims the life of one woman every 13 minutes. This year, we are honored to work with a veritable who's who of stars contributing their talents, along with partnerships with nearly 200 distributors, advertising sponsors and 12 leading non-profit organizations, all banding together to fight breast cancer," said Meredith Wagner, Executive Vice President, Public Affairs, Lifetime Networks.

Highlights of Lifetime's 2007 "Stop Breast Cancer for Life" Campaign

ON-AIR

* Lifetime Original Movie: "Matters of Life & Dating," premiering

Monday, October 22, at 9PM (ET/PT).

* PSAs: "Bras" featured in the spots airing throughout October include

Whoopi Goldberg supporting William Morris Agency executive Cara Stein;

Welcome to Your Crisis bestselling author Laura Day with ABC News

Executive Producer Jessica Stedman Guff; Fran Drescher posing to

underscore the support she is offering women in her new Cancer

Schmancer Movement; Daisy Fuentes advocating for her mother, a 20-year

survivor; Carolina Panthers quarterback Jake Delhomme honoring the

memory of his loved ones; and Tampa Bay Buccaneers star Ronde Barber

spotlighting his mother.

* Breast Cancer Awareness Vignettes: Reba McEntire, Patti Labelle, Mya,

Ricki Lake and others appear in spots throughout the month to encourage

viewers to get involved and make a difference.

DIGITAL/LIFETIMETV.COM

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SOURCE Lifetime Networks
Copyright©2007 PR Newswire.
All rights reserved

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