Whoopi Goldberg, Reba McEntire, NFL Players Among Stars Participating in PSA Campaign Created by Breast Cancer Survivors: Advertising Legend Linda Kaplan Thaler, Renowned Photographer Mary Ellen Mark and Cancer Vixen
Author Marisa Acocella Marchetto Partnership with iTunes for First-Ever 'Sneak Peek' of a Lifetime Original Movie, 'Matters of Life & Dating,' Starring Ricki Lake and Holly Robinson Peete, Which Premieres October 22nd and Includes Original Song Recorded by
Grammy Award-Winner Mya
NEW YORK, Oct. 2 /PRNewswire/ -- Lifetime Television's 13th annual "Stop Breast Cancer for Life" campaign gives new meaning to the word "bra" -- slang for "friend" -- when celebrities and notables from the worlds of film, television, music and sports, ranging from Fran Drescher, Daisy Fuentes, Whoopi Goldberg, Patti LaBelle, Ricki Lake, Reba McEntire, Mya, Holly Robinson Peete to a William Morris Agency executive and an ABC News Executive Producer to NFL stars Ronde Barber and Jake Delhomme, all share their very personal connections to breast cancer and lend their talents to the network's largest ever, multi-platform public awareness and advocacy campaign running throughout National Breast Cancer Awareness Month in October.
Informed by the leading breast cancer advocacy organizations, the new
"Be My Strength, Be My Support, Be My Bra" on-air, online and print
creative was developed by advertising executive Linda Kaplan Thaler,
award-winning photographer Mary Ellen Mark and Cancer Vixen author Marisa
Acocella Marchetto -- all breast cancer survivors -- to encourage more
women and men to become part of a
|SOURCE Lifetime Networks|
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