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Richard Lanigan, Cardiogenesis President stated, "To leverage the investments we have made in our sales organization, we are undertaking a major marketing initiative to drive greater awareness of the benefits of TMR within the cardiology community. As we reported in October we began with a successful kick-off at the recent Transcatheter Cardiovascular Therapeutics (TCT) meeting." Mr. Lanigan explained, "Although intraoperative TMR procedures are performed by the cardiothoracic surgeon, it is the cardiologist that manages the patients and with that patient determines treatment strategies that may include medical management, percutaneous intervention or surgery. Educating cardiologists on the discrete current indications for TMR, as well as future applications is critical to garner their support and referrals for TMR. Engaging them directly will be critical to achieving the clinical and commercial potential of our technology and we plan on providing more color on the topic during our earnings call."
About Cardiogenesis Corporation
Cardiogenesis is a medical device company specializing in the treatment of cardiovascular disease and is a leader in devices that treat severe angina. The Company's market leading holmium:YAG laser system and single use fiber-optic delivery systems are used to perform a FDA-cleared surgical procedure known as Transmyocardial Revascularization (TMR).
For more information on Cardiogenesis and its products, please visit the Company's website at http://www.cardiogenesis.com or the direct to patient website at http://www.heartofnewlife.com.
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