Cardiac Science Unveils Major Brand Change; Strategy to Lift Brand... ( BOTHELL Wash. March 6 /- Cardiac ...)

Cardiac Science Unveils Major Brand Change; Strategy to Lift Brand Awareness

Date:3/6/2008

BOTHELL, Wash., March 6 /PRNewswire-FirstCall/ -- Cardiac Science Corporation (Nasdaq: CSCX), a global leader in advanced cardiac diagnosis, resuscitation, rehabilitation, and informatics products, announced today that it aligned the power of its leading product brands (Burdick(R), HeartCentrix(R), Powerheart(R), and Quinton(R)), squarely behind the Cardiac Science(TM) brand.

(Logo: http://www.newscom.com/cgi-bin/prnh/20050913/SFTU139LOGO)

"We believe our solitary focus on noninvasive cardiology elevates our product and service offerings and differentiates us in the medical devices field," said John Hinson, Cardiac Science president and chief executive officer. "Going forward, our 95-year heritage and track record, comprehensive product and service offerings, and the strengths of our predecessor companies will be concentrated into a single, overarching story of dependability."

"Our products, employees, and culture are rooted in dependability," began Allan Criss, senior vice president of sales, marketing, and service. "The new Cardiac Science identity communicates our promise more clearly: We intend to be the company the global community thinks of first for high-quality noninvasive products and services. Our customers can -- and do -- depend on us, no matter what."

The new "shielded heart" logo represents the protective nature of the business. Cardiac Science products diagnose heart disease, resuscitate victims of sudden cardiac arrest, and help people get on with their lives with top-of-the-line cardiac rehabilitative equipment. The orange color represents the warmth, energy, and approachability of the brand.

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Cardiac Science Unveils Major Brand Change; Strategy to Lift Brand...( BOTHELL Wash. March 6 /- Cardiac ...)