Navigation Links
Cardiac Science Unveils Major Brand Change; Strategy to Lift Brand Awareness

BOTHELL, Wash., March 6 /PRNewswire-FirstCall/ -- Cardiac Science Corporation (Nasdaq: CSCX), a global leader in advanced cardiac diagnosis, resuscitation, rehabilitation, and informatics products, announced today that it aligned the power of its leading product brands (Burdick(R), HeartCentrix(R), Powerheart(R), and Quinton(R)), squarely behind the Cardiac Science(TM) brand.


"We believe our solitary focus on noninvasive cardiology elevates our product and service offerings and differentiates us in the medical devices field," said John Hinson, Cardiac Science president and chief executive officer. "Going forward, our 95-year heritage and track record, comprehensive product and service offerings, and the strengths of our predecessor companies will be concentrated into a single, overarching story of dependability."

"Our products, employees, and culture are rooted in dependability," began Allan Criss, senior vice president of sales, marketing, and service. "The new Cardiac Science identity communicates our promise more clearly: We intend to be the company the global community thinks of first for high-quality noninvasive products and services. Our customers can -- and do -- depend on us, no matter what."

The new "shielded heart" logo represents the protective nature of the business. Cardiac Science products diagnose heart disease, resuscitate victims of sudden cardiac arrest, and help people get on with their lives with top-of-the-line cardiac rehabilitative equipment. The orange color represents the warmth, energy, and approachability of the brand.

"The company is dependable. Their products -- their treadmills, stress systems, ECG devices, connectivity, computer telemetry, printing mechanisms, and more -- the whole apparatus works well together," said Dr. Diana Westerfield, D.O., chief of staff, Barnes-Jewish St. Peter's Hospital in St. Peter's, MO, and member of the Missouri Advisory Committee for the Prevention of Heart Disease and Stroke. "I just don't see the Cardiac Science stuff break down. And if there is an issue, the Cardiac Science folks show up quickly -- more so than other companies we deal with."

The company issued a corporate brochure (, now available for download on its website, to clearly explain the benefits of its products and services.

Tony Titus, Cardiac Science vice president of marketing, said, "We believe the new brand initiative will strengthen our marketing and save the company money by consolidating our efforts. We expect to raise overall awareness of the Cardiac Science brand, our unique offerings, and expect to increase sales and goodwill among our customers."

About Cardiac Science

Cardiac Science develops, manufactures, and markets a family of advanced diagnostic and therapeutic cardiology devices and systems, including automated external defibrillators (AEDs), electrocardiograph devices (ECGs), cardiac stress systems and treadmills, Holter monitoring systems, hospital defibrillators, cardiac rehabilitation telemetry systems, and cardiology data management systems (informatics) that connect with hospital information (HIS), electronic medical record (EMR), and other information systems. The Company sells a variety of related products and consumables, and provides a portfolio of training, maintenance, and support services. Cardiac Science, the successor to the cardiac businesses that established the trusted Burdick(R), HeartCentrix(R), Powerheart(R), and Quinton(R) brands, is headquartered in Bothell, Washington. With customers in more than 100 countries worldwide, the company has operations in North America, Europe, and Asia. For information, call 425.402.2000 or visit

Forward Looking Statements

This press release contains forward-looking statements. These statements and their underlying assumptions involve a number of risks and uncertainties and are not guarantees of future performance. These are forward-looking statements for purposes of the safe harbor provisions under the Private Securities Litigation Reform Act of 1995. The words "believe," "expect," "intend," anticipate," variations of such words, and similar expressions identify forward-looking statements, but their absence does not mean that the statement is not forward looking. Actual results may vary significantly from the results expressed or implied in such statements. Factors that could cause or contribute to such varying results and other risks include the risk that the Company's new branding initiative may not result in more effective marketing, or increase sales, of the Company's products and services and may not save the Company money, as well as other risks that are more fully described in the Annual Report on Form 10-K filed by Cardiac Science Corporation for the year ended December 31, 2006. Cardiac Science Corporation undertakes no duty or obligation to update the information provided herein.

Company Contact: Investor Contact: Media Contact:

Mike Matysik Jenifer Kirtland Christopher Gale

Cardiac Science Corporation EVC Group, Inc. EVC Group, Inc.

Sr. Vice President and CFO (415) 896-6820 (201) 646-5431

(425) 402-2009 (203) 570-4681

SOURCE Cardiac Science Corporation
Copyright©2008 PR Newswire.
All rights reserved

Related biology technology :

1. Boston Scientific Announces Three FDA Product Approvals for Its Cardiac Rhythm Management Business
2. New research shows that iPods do not interfere with cardiac pacemakers
3. Boston Scientific Completes Sale of Cardiac Surgery and Vascular Surgery Businesses
4. Amic Signs Non-Exclusive License Agreement With Roche Diagnostics for Key Cardiac Marker NT-proBNP
5. Signalife Presence at XIII World Congress on Cardiac Pacing and Electrophysiology
6. CryoLife to Conduct Annual Cardiac Surgery Fellows Allograft Symposium
7. Cheetah Medicals NICOM Non-Invasive Cardiac Output Monitor Featured in a Presentation at the Heart Failure Society of America (HFSA) Annual Meeting
8. SyntheMed to Host Symposium on Adhesions in Cardiac Surgery
9. Boston Scientific to Explore Sale of Cardiac Surgery and Vascular Surgery Businesses
10. Edwards Lifesciences Announces First Human Implants of Next-Generation Transcatheter Heart Valve
11. Ardea Biosciences to Move Headquarters and R&D Laboratories to San Diego
Post Your Comments:
(Date:10/10/2017)... (PRWEB) , ... October 10, 2017 , ... San Diego-based ... of its corporate rebranding initiative announced today. The bold new look is part ... as the company moves into a significant growth period. , It will also expand ...
(Date:10/10/2017)... Parks Associates announced today that Tom Kerber , Director ... , October 11 in Scottsdale, Arizona . Kerber will ... safety and security products impact the competitive landscape. ... Parks Associates: Smart Home Devices: Main Purchase Driver ... "The residential security market has experienced continued growth, and the introduction of ...
(Date:10/9/2017)... Oct. 9, 2017  BioTech Holdings announced today ... which its ProCell stem cell therapy prevents limb ... The Company, demonstrated that treatment with ProCell resulted ... saved as compared to standard bone marrow stem ... resulted in reduction of therapeutic effect.  ...
(Date:10/9/2017)... ... October 09, 2017 , ... ... 5, 2017, in the medical journal, Epilepsia, Brain Sentinel’s SPEAC® System which ... video EEG, in detecting generalized tonic-clonic seizures (GTCS) using surface electromyography (sEMG). ...
Breaking Biology Technology:
(Date:6/30/2017)... Today, American Trucking Associations announced Seeing ... and eye tracking software, became the newest member ... "Artificial intelligence and advanced sensing algorithms ... driver,s attentiveness levels while on the road.  Drivers ... fatigue and prevent potential accidents, which could lead ...
(Date:5/16/2017)... TEANECK, N.J. , May 16, 2017  Veratad ... leading provider of online age and identity verification solutions, ... the K(NO)W Identity Conference 2017, May 15 thru May ... Ronald Regan Building and International Trade Center. ... across the globe and in today,s quickly evolving digital ...
(Date:4/19/2017)... , April 19, 2017 The ... vendor landscape is marked by the presence of several ... however held by five major players - 3M Cogent, ... companies accounted for nearly 61% of the global military ... companies in the global military biometrics market boast global ...
Breaking Biology News(10 mins):