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Campbell Alliance to Moderate Senior-Level Panel Discussion at Windhover Pharmaceutical Strategic Alliances Conference
Date:9/21/2007

RALEIGH, N.C., Sept. 21 /PRNewswire/ -- Campbell Alliance, the leading management consulting firm specializing in the pharmaceutical and biotech industries, today announced that Ben Bonifant, Vice President and head of Campbell's Business Development practice, will moderate a panel discussion at the Pharmaceutical Strategic Alliances (PSA) conference hosted by Windhover Information. The conference will be held September 25-27, 2007 at The Marriott Financial Center in New York City.

The panel discussion, titled "Comparing the Long-Term Optimism of Platform Technologies to the Immediate Market Opportunities of Late-Stage Products," will explore whether a new technology needs to be demonstrated through the advancement of a late-stage product before a potential suitor is willing to discuss a deal. Scheduled for September 25 at 4:30 p.m., the panel will include participation from four senior-level industry executives with experience negotiating both platform technology and late-stage product deals. Mr. Bonifant will open the panel with a brief analysis of deal trends over the past 10 years involving platform technologies and late-stage products, as well as those deals that eventually advanced to an outright acquisition of the out- licensing company. The panel will then move into an interactive question and answer session.

"Over the past 10 years it has been interesting to watch the licensing environment for pharma and biotech products move from one that was very much in favor of licensing early-stage platform technologies to one that found the need wait until a technology was proven through the advancement of a derived compound to phase 2 or phase 3 of development," stated Bonifant. "In the past 18 months we've seen a resurgence of interest in platforms, with several development deals coming to fruition. Some notable deals even started as previous single-product relationships surrounding an innovative technology and resulted in outright acquisitions ju
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