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Campbell Alliance Sales Practice to Present at CBI's Leadership Summit on Evolving the Pharma Sales Model
Date:9/5/2008

distinguished himself as a member of Olympus's top sales group. Mr. O'Grady also served as a sales representative for Ciba-Geigy and was a member of Ciba's Circle of Excellence. Mr. O'Grady received his MBA from the University of North Carolina at Chapel Hill and earned his BS from the United States Military Academy, West Point.

Earlier in the day, from 8:30 am to 12:00 pm, Mr. Isaac will present a workshop titled "Optimize the Specialty Sales Model - Leverage Smaller Sales Forces and Align Selling Strategies to Specialty and Hospital Environments." The workshop will examine key components of the specialty sales model, as well as common challenges facing each component and best practices to optimally address them. Mr. Isaac will also discuss current industry trends and resulting implications for future sales force strategy development.

"The truth of the matter is that there is no best specialty sales force model," said Mr. Isaac. "Each sales force is different and faces its own unique challenges. The ability to recognize this and know how to address the various components of each specialty force is key to success in the field."

Mr. Isaac brings to Campbell Alliance more than 11 years of pharmaceutical industry experience, including six years managing sales force automation implementations. Having developed many innovative technical solutions to drive sales and collect market intelligence, Mr. Isaac uses his unique sales experience and skills to serve Campbell Alliance's clients. Mr. Isaac holds an MBA with distinction from New York University's Stern School of Business and a BS in Management Information Systems from Binghamton University.

For more information on CBI's Leadership Summit on Evolving the Pharma Sales Model, please visit http://www.cbinet.com/show_conference.cfm?confCode=PC08057.

Executives from Campbell Alliance speak at many confe
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