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Campbell Alliance Sales Practice to Present at CBI's Leadership Summit on Evolving the Pharma Sales Model
Date:9/5/2008

RALEIGH, N.C., Sept. 5 /PRNewswire/ -- Campbell Alliance, the leading management consulting firm specializing in the pharmaceutical and biotech industry, today announced that leaders from its Sales Practice will conduct two speaking engagements at the Center for Business Intelligence's (CBI) Leadership Summit on Evolving the Pharma Sales Model, to be held September 8 and 9, 2008, at the Doubletree Hotel in Philadelphia, PA.

An award-winning sales professional before becoming a pharmaceutical and biotech consultant, Garry O'Grady, Senior Vice President, will open the conference with a session on initiatives that drive sales excellence, and Scott Isaac, Associate Practice Executive, will present an interactive pre- conference workshop on improving the specialty sales model.

Mr. O'Grady's session, titled "Sales Excellence -- The Top 10 Initiatives That Drive Success in a Competitive Selling Environment," will be conducted on Monday, September 8, from 1:15 pm to 2:00 pm. The session will outline the top 10 sales excellence initiatives that help manufacturers succeed in the increasingly complex selling environment and examine three essential initiatives in detail: developing innovative sales models, achieving coaching excellence, and enhancing quality of interactions with customers.

"Today's selling environment is characterized by a number of trends that are making it increasingly difficult for manufacturers to maximize promotional investments," said Mr. O'Grady. "In order to obtain the greatest return on these investments, companies must aggressively pursue new approaches that allow them to create incremental value, improve portfolio potential, and gain competitive differentiation."

Between his service as an officer in the United States Army and joining Campbell Alliance 8 years ago, Mr. O'Grady was a member of the Surgical Products Division of Olympus America, Inc. As a salesperson on the division's Urology Products Marketing Team, he
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