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Campbell Alliance Sales Practice to Present Workshop at SPBT Annual Conference
Date:5/16/2008

ing industry-related information and educational resources, will also be exhibiting, and can be found at booth #214.

The SPBT Annual Conference is intended for pharmaceutical and biotech sales leaders, training directors, training managers, and trainers. This four-day event will feature cutting-edge sessions by leading speakers and educational workshops for trainers at all levels. For more information on the SPBT Annual Conference, please visit http://www.spbt.org .

About the Sales Practice at Campbell Alliance

A combination of quantitative and qualitative factors must be addressed to get maximum sales force effectiveness, whether you're dealing with a large primary care team or a small specialty sales group. These factors include

-- Deployment (targeting, size, structure, alignment)

-- Support (marketing support, communications, sales force automation)

-- Motivation (incentive compensation, recognition, professional

development, confidence in management)

-- Ability (recruiting, training, assessment)

The Sales practice at Campbell Alliance helps pharmaceutical and biotech companies take a total approach to sales force optimization -- and realize superior sales results -- through such service offerings as sales strategy, sales analytics, sales force effectiveness, sales training, and sales force assessment.

About Campbell Alliance

Campbell Alliance is the leading management consulting firm specializing in the pharmaceutical and biotechnology industry. The firm's clients include most of the world's top-20 pharmaceutical companies, as well as numerous emerging and midsize firms. Campbell Alliance is organized into practice areas, each specializing in a critical industry function: Brand Management, Business Development, Clinical Development, Managed Markets, Sales, and Trade and Distribution. From its locations in Raleigh, NC, Parsippan
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