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Campbell Alliance Sales Practice to Present Workshop at SPBT Annual Conference
Date:5/16/2008

RALEIGH, N.C., May 16 /PRNewswire/ -- Campbell Alliance, the leading management consulting firm specializing in the pharmaceutical and biotech industry, today announced that it will present a workshop at the Society of Pharmaceutical and Biotech Trainers (SPBT) Annual Conference to be held May 19-22, 2008 at the Orlando World Center Marriott in Orlando, Florida.

On Wednesday, May 21 at 9:45 am, George Schmidt, Vice President in the Sales Practice, will present a workshop entitled "Measuring Training Effectiveness: The Rest of the Story." The workshop will be part of the Directors and Senior Executives track, and will address the importance of measuring training effectiveness. Attendees of the workshop will learn how to

-- Determine which effectiveness metrics are right for their own

companies

-- Develop a plan for applying an effectiveness measurement program to

their specific situations (using a "dashboard" approach)

-- Communicate the program's benefits and results to key stakeholders

George Schmidt has served the sales and marketing needs of pharmaceutical clients covering a wide array of topics, such as sales force effectiveness, resource allocation, marketing strategy, and product positioning. Mr. Schmidt leads the sales training specialty area within the Sales Practice at Campbell Alliance. His understanding of project management and leadership stems from his experiences as a sales and marketing consultant and an officer in the US Army. Mr. Schmidt earned an MBA from the Darden Business School at the University of Virginia and a BS in Industrial Management and Economics from Carnegie Mellon University. He is a frequent contributor to Society of Pharmaceutical and Biotech Trainers' FOCUS magazine and serves on its editorial board.

Campbell Alliance will be exhibiting at the event and can be found at booth #212. The Pharmaceutical Institute (PI), a subsidiary of Campbell Alliance provid
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SOURCE Campbell Alliance
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