Navigation Links
Campbell Alliance Sales Practice to Present Workshop at SPBT Annual Conference

RALEIGH, N.C., May 16 /PRNewswire/ -- Campbell Alliance, the leading management consulting firm specializing in the pharmaceutical and biotech industry, today announced that it will present a workshop at the Society of Pharmaceutical and Biotech Trainers (SPBT) Annual Conference to be held May 19-22, 2008 at the Orlando World Center Marriott in Orlando, Florida.

On Wednesday, May 21 at 9:45 am, George Schmidt, Vice President in the Sales Practice, will present a workshop entitled "Measuring Training Effectiveness: The Rest of the Story." The workshop will be part of the Directors and Senior Executives track, and will address the importance of measuring training effectiveness. Attendees of the workshop will learn how to

-- Determine which effectiveness metrics are right for their own


-- Develop a plan for applying an effectiveness measurement program to

their specific situations (using a "dashboard" approach)

-- Communicate the program's benefits and results to key stakeholders

George Schmidt has served the sales and marketing needs of pharmaceutical clients covering a wide array of topics, such as sales force effectiveness, resource allocation, marketing strategy, and product positioning. Mr. Schmidt leads the sales training specialty area within the Sales Practice at Campbell Alliance. His understanding of project management and leadership stems from his experiences as a sales and marketing consultant and an officer in the US Army. Mr. Schmidt earned an MBA from the Darden Business School at the University of Virginia and a BS in Industrial Management and Economics from Carnegie Mellon University. He is a frequent contributor to Society of Pharmaceutical and Biotech Trainers' FOCUS magazine and serves on its editorial board.

Campbell Alliance will be exhibiting at the event and can be found at booth #212. The Pharmaceutical Institute (PI), a subsidiary of Campbell Alliance providing industry-related information and educational resources, will also be exhibiting, and can be found at booth #214.

The SPBT Annual Conference is intended for pharmaceutical and biotech sales leaders, training directors, training managers, and trainers. This four-day event will feature cutting-edge sessions by leading speakers and educational workshops for trainers at all levels. For more information on the SPBT Annual Conference, please visit .

About the Sales Practice at Campbell Alliance

A combination of quantitative and qualitative factors must be addressed to get maximum sales force effectiveness, whether you're dealing with a large primary care team or a small specialty sales group. These factors include

-- Deployment (targeting, size, structure, alignment)

-- Support (marketing support, communications, sales force automation)

-- Motivation (incentive compensation, recognition, professional

development, confidence in management)

-- Ability (recruiting, training, assessment)

The Sales practice at Campbell Alliance helps pharmaceutical and biotech companies take a total approach to sales force optimization -- and realize superior sales results -- through such service offerings as sales strategy, sales analytics, sales force effectiveness, sales training, and sales force assessment.

About Campbell Alliance

Campbell Alliance is the leading management consulting firm specializing in the pharmaceutical and biotechnology industry. The firm's clients include most of the world's top-20 pharmaceutical companies, as well as numerous emerging and midsize firms. Campbell Alliance is organized into practice areas, each specializing in a critical industry function: Brand Management, Business Development, Clinical Development, Managed Markets, Sales, and Trade and Distribution. From its locations in Raleigh, NC, Parsippany, NJ, Los Angeles, San Francisco, Chicago, Boston, Philadelphia, New York City, Atlanta, and London, the firm serves clients throughout North America, Europe, and Japan. For more information on Campbell Alliance, please visit .

About the Pharmaceutical Institute

The Pharmaceutical Institute, based in Raleigh, NC, is the leading provider of specialized knowledge for pharma and biotech professionals. The company is building the world's largest single library of industry-related information and educational resources.

The Pharmaceutical Institute was created by Campbell Alliance, who also provides resources and expertise to maximize the Pharmaceutical Institute's effectiveness.
For more information, please visit .


James Forte

Director, Public and Media Relations

Campbell Alliance

+1 919 844 7100, extension 7195

SOURCE Campbell Alliance
Copyright©2008 PR Newswire.
All rights reserved

Related biology technology :

1. Campbell Alliance to Moderate Senior-Level Panel Discussion at Windhover Pharmaceutical Strategic Alliances Conference
2. Campbell Alliance Managed Markets Practice to Take Leadership Role at CBIs Formulary and Reimbursement Conference
3. Campbell Alliance Named Best Place to Work by Triangle Business Journal
4. Campbell Alliance Business Development Practice to Moderate Two Workshops at LES Annual Meeting in Vancouver
5. Campbell Alliance Launches New Practice Area Focused on Trade and Distribution
6. Campbell Alliance Trade and Distribution Practice to Chair CBI 3rd Annual Fee for Service and EDI Data Management Conference
7. Campbell Alliance Brand Management Practice to Discuss Managing Launch Logistics at the EyeForPharma Oncology Summit
8. Campbell Alliance Brand Management and Managed Markets Practices to Speak at CBIs Early Commercialization Conference
9. Campbell Alliance Sales Practice to Conduct Workshop at EyeForPharma SFE Europe Conference
10. Campbell Alliance Managed Markets Practice to Take a Leadership Role at the CBI Forum on Effective Product Pricing and Modeling Strategies
11. Campbell Alliance Adds Doug Linton, Former Cardinal Health Executive, to Executive Advisory Group
Post Your Comments:
(Date:11/24/2015)... , Nov. 24, 2015  Twist Bioscience, ... that Emily Leproust, Ph.D., Twist Bioscience chief executive ... Healthcare Conference on December 1, 2015 at 3:10 ... in New York City. --> ... . Twist Bioscience is on Twitter. Sign ...
(Date:11/24/2015)... BC (PRWEB) , ... November 24, 2015 , ... ... our customer, OrthoAccel® Technologies, Inc., on being named to Deloitte's 2015 Technology Fast ... Technologies’ Texas facility, OrthoAccel manufactures AcceleDent®, a FDA-cleared, Class II medical device that ...
(Date:11/24/2015)... HemoShear Therapeutics, LLC, a privately held ... disorders, announced today the appointment of H. ... (BOD). Mr. Watkins is the former president and ... and also served as the chairman of the ... Chairman and CEO of HemoShear Therapeutics. "The combination ...
(Date:11/24/2015)... ... ... Laboratories is pleased to announce that it has completed construction on a new ... 61, USP 62 and USP 51 testing specific to raw materials and will enable ... by one supplier. Management has formally announced that the facility will be ...
Breaking Biology Technology:
(Date:11/19/2015)... -- Although some 350 companies are actively involved in molecular ... according to Kalorama Information. These include Roche Diagnostics, Hologic, Abbott ... of the 6.1 billion-dollar molecular testing market, according to ... Diagnostic s .    ... one company and only a handful of companies can ...
(Date:11/17/2015)... , November 17, 2015 ... 19 novembre  2015.  --> Paris , ... --> DERMALOG, le leader de l,innovation biométrique, a ... fois passeports et empreintes sur la même surface de ... passeports et l,autre pour les empreintes digitales. Désormais, un ...
(Date:11/12/2015)... Nov. 12, 2015  A golden retriever that stayed ... dystrophy (DMD) has provided a new lead for treating ... the Broad Institute of MIT and Harvard and the ... . Cell, pinpoints a protective ... the disease,s effects. The Boston Children,s lab of ...
Breaking Biology News(10 mins):