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Campbell Alliance Sales Practice to Conduct Workshop at EyeForPharma SFE Europe Conference
Date:3/26/2008

RALEIGH, N.C., March 26 /PRNewswire/ -- Campbell Alliance, the leading management consulting firm specializing in the pharmaceutical and biotechnology industry, announced today that George Schmidt, Vice President in the firm's Sales Practice, will present a workshop at the EyeForPharma Sales Force Effectiveness (SFE) conference. The event will be held from April 2 to 4 at the Centre Convencions Internacional in Barcelona, Spain.

Mr. Schmidt's 90-minute workshop, titled "Positioning Sales Training as a Strategic Leader in Your Organization," is scheduled for Thursday, April 3 at 3:05 pm and is placed in the "Training & Development" track. The workshop will examine the strategic role sales training departments play within the larger commercial organization and suggest strategies to identify the training needs associated with the business- and selling-environment challenges faced by their sales forces.

"The Sales Training function is not always recognized as a strategic contributor at many pharma and biotech companies," Mr. Schmidt explains. "Sales management typically takes an 'act now' approach to working with Sales Training, forcing training managers to address requests on a frequent but ad hoc basis. This mentality makes it difficult for Sales Training to take on a more strategic role in the overall sales organization. To do that, training managers must be proactive and anticipate the needs of the sales force, making strategic recommendations to senior management-sometimes across multiple functions at their company-that address training gaps and communicate results throughout the process," he continued.

George Schmidt has served the sales and marketing needs of pharmaceutical clients covering a wide array of topics, such as sales force effectiveness, resource allocation, marketing strategy, and product positioning. Mr. Schmidt leads the sales training specialty area within the Sales Practice at Campbell Alliance. His understanding of pro
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SOURCE Campbell Alliance
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