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Campbell Alliance Launches Market Research and Analytics Group, Appoints Michael Turner as General Manager of Encuity Research
Date:3/21/2012

d a wide range of SDI Health medical and promotional audits acquired from IMS Health.

As mentioned, Michael Turner will assume the role of General Manager of Encuity Research. Mr. Turner, formerly serving as a Vice President in Campbell Alliance's Brand Management practice, brings a wealth of consulting, market research, and analytics experience to his new role. Before joining Campbell Alliance, he held consulting and leadership positions at marketRx (now Cognizant) and ZS Associates.

About this new role, Mr. Naeymi-Rad, said, "Campbell Alliance is a highly growth-oriented company. As we continue to expand and to operate in new markets, new leadership opportunities become available for those within the firm who have played key roles in our growth, demonstrated great commitment, and delivered success. Michael is one of those people and I am very glad that he has agreed to lead our market research and analytics group. Michael's promotion to take the helm of Encuity Research is well-deserved."

For more information on Encuity Research, please visit: http://www.encuity.com.

About Campbell Alliance

Campbell Alliance is the Consulting business segment of inVentiv Health, a leading global provider of best-in-class clinical, commercial, and consulting services to companies seeking to accelerate performance. Campbell Alliance is the leading management consulting firm specializing in the pharmaceutical and biotechnology industry. The firm's clients include all of the world's top-20 pharmaceutical companies, as well as numerous emerging and midsize firms. Campbell Alliance is organized into practice areas, each specializing in a critical industry function: Brand Management, Business Development, Clinical Development, Commercial Effectiveness, Pricing and Market Access, and Medical Affairs. From its locations in New York City, Raleigh, NC, Parsippany, NJ, Los Angeles, San Francis
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