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Campbell Alliance Brand Management and Managed Markets Practices to Speak at CBI's Early Commercialization Conference
Date:2/19/2008

RALEIGH, N.C., Feb. 19 /PRNewswire/ -- Campbell Alliance, the leading management consulting firm specializing in the pharmaceutical and biotech industry, today announced that executives from its Brand Management and Managed Markets practices will present at the 4th Annual Forum on Early Stage Product Development and Commercialization Strategies for the Bio/Pharmaceutical Industry hosted by the Center for Business Intelligence (CBI). The conference will be held February 25-26, 2008, at the Doubletree Hotel in Philadelphia, Pennsylvania.

Tom Luginbill, Vice President, and Philip Vorhies, Practice Executive, of the firm's Brand Management practice will present a workshop titled "Comprehensive Commercial Planning for Product Launch" at 3:30 pm on February 25. They will provide a comprehensive understanding of each stage of pre- launch commercial planning and identify the key deliverables for each stage. They will also discuss strategies for managing the logistics of a launch. In addition, the workshop will feature an interactive working session, during which delegates will collaborate to determine the timing of each commercial planning stage and logistics-related activity during this critical phase of a product's life cycle.

Tom Luginbill currently leads the Brand Management practice's Central region operations, but he has spent the majority of his career in the industry. In the course of his 20-year career, he has had a wide variety of commercial roles, including Sales Representative, Marketing Director, and Regional Sales Director. He also served as the Vice President of Commercial Strategy at GlaxoSmithKline, where he was responsible for the worldwide commercial development of the company's antibiotic portfolio.

Philip Vorhies brings years of experience in the pharmaceutical industry and management consulting to his work with Campbell Alliance. Mr. Vorhies has in-depth experience with launch management, life cycle planning, and commercial
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