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Campbell Alliance Brand Management Practice to Discuss Managing Launch Logistics at the EyeForPharma Oncology Summit
Date:1/28/2008

RALEIGH, N.C., Jan. 28 /PRNewswire/ -- Campbell Alliance, the leading management consulting firm specializing in the pharmaceutical and biotechnology industries, today announced that Nader Naeymi-Rad, Senior Vice President of the firm's Brand Management practice, will speak at the EyeForPharma Oncology Summit Europe. The event will be held on January 30-31, 2008, at the Regent's Park Marriott Hotel in London, England.

Mr. Naeymi-Rad's presentation, titled "Key Success Factors for Launching Oncology Products in Europe," is slated for 2:00 pm on January 30 and will cover:

-- The unique characteristics of the oncology market and how they affect a

product launch

-- The nuances of launching products in Europe versus other regions of the

world

-- How best to manage the logistics of a product launch

"Launching a new pharmaceutical product is a complex and challenging undertaking. It becomes significantly more so when that product is an oncologic. The oncology market is complicated and becoming ever more competitive, the products themselves are complex, and launch managers face a wide range of strategic and operational challenges that are not often apparent when launching more traditional drugs in a primary care environment," stated Mr. Naeymi-Rad.

As the head of Campbell Alliance's Brand Management Practice, Mr. Naeymi- Rad is an expert at developing and implementing commercial strategies and improving commercial processes.

For more information on the EyeForPharma Oncology Summit Europe, please visit http://www.eyeforpharma.com/oncology08 .

Executives from Campbell Alliance speak at many conferences in the US and Europe each year. For a full listing of events, please refer to the company's online conference calendar at http://www.campbellal
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SOURCE Campbell Alliance
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