RALEIGH, N.C., Jan. 28 /PRNewswire/ -- Campbell Alliance, the leading management consulting firm specializing in the pharmaceutical and biotechnology industries, today announced that Nader Naeymi-Rad, Senior Vice President of the firm's Brand Management practice, will speak at the EyeForPharma Oncology Summit Europe. The event will be held on January 30-31, 2008, at the Regent's Park Marriott Hotel in London, England.
Mr. Naeymi-Rad's presentation, titled "Key Success Factors for
Launching Oncology Products in Europe," is slated for 2:00 pm on January 30
and will cover:
-- The unique characteristics of the oncology market and how they affect a
-- The nuances of launching products in Europe versus other regions of the
-- How best to manage the logistics of a product launch
"Launching a new pharmaceutical product is a complex and challenging undertaking. It becomes significantly more so when that product is an oncologic. The oncology market is complicated and becoming ever more competitive, the products themselves are complex, and launch managers face a wide range of strategic and operational challenges that are not often apparent when launching more traditional drugs in a primary care environment," stated Mr. Naeymi-Rad.
As the head of Campbell Alliance's Brand Management Practice, Mr. Naeymi- Rad is an expert at developing and implementing commercial strategies and improving commercial processes.
For more information on the EyeForPharma Oncology Summit Europe, please visit http://www.eyeforpharma.com/oncology08 .
Executives from Campbell Alliance speak at many conferences in the US and Europe each year. For a full listing of events, please refer to the company's online conference calendar at http://www.campbellalliance.com/pressroom/eventcalendar.cfm .
About the Brand Management Practice at Campbell Alliance
The Brand Management practice at Campbell Alliance can help enhance the
commercial performance of products from initial launch through product
maturity. The firm's team members are experts at new product planning,
commercial strategy development, brand planning, product launch, and myriad
other aspects of maximizing the value of pharmaceutical assets. The team
has also developed commercial strategies and programs in numerous
geographic markets, including the US, Canada, Europe, and Latin America.
-- Portfolio planning
-- New product planning
-- Launch excellence
-- Growth maximization
-- Life cycle extension
-- Capability enhancement
About Campbell Alliance
Campbell Alliance is the leading management consulting firm
specializing in the pharmaceutical and biotechnology industries. The firm's
clients include most of the world's top 20 pharmaceutical companies, as
well as numerous emerging and midsize firms. Campbell Alliance is organized
into practice areas, each specializing in a critical industry function,
including Brand Management, Business Development, Clinical Development,
Managed Markets, Sales, and Trade and Distribution. From its locations in
Raleigh, NC, Parsippany, NJ, Los Angeles, San Francisco, Chicago, Boston,
Philadelphia, New York City, and Atlanta, the firm serves clients
throughout North America, Europe, and Japan. For more information on
Campbell Alliance, please visit http://www.campbellalliance.com .
Director, Public and Media Relations
919-844-7100, extension 7195
|SOURCE Campbell Alliance|
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